Target Group Share
• Jubii A/S uses Predictive Behavioural Targeting
• Jubii A/S and partners reaches 60% of all Danish online users
• nugg.ad provides powerful solutions from branding to performance
Berlin / Copenhagen, 18th August 2011: The Danish online media company Jubii A/S and nugg.ad announce their partnership. With nugg.ad, Jubii A / S has chosen the leading European targeting solution. Advertisers increase the efficiency and performance of their branding campaigns by using the unique Predictive Behavioural Targeting technology developed by nugg.ad. Far beyond the optimisation of click and conversion rates, nugg.ad also offers the possibility to activate and measure brand awareness, brand sympathy and purchase intent, previously only known from traditional media such as TV and print.
“By gaining Jubii A/S as a client, we underscore our position as market leader in Denmark,” says Thomas Schnoor, nugg.ad Managing Director Nordics. “We have a clear vision of making the Internet the leading medium for brand campaigns with generous budgets and are pleased that our client is following this path with us.”
"We have decided on nugg.ad, because it is the best technical solution as well as the widest reach solution for behavioural advertising in the market. It is especially our advertisers who benefit by not only reaching their target groups, but by doing so in a way that their advertising has a lasting effect,” says Henrik Busch, Adm. Direktør Jubii.dk
With its jubii.dk online portal and wide-reach network, Jubii A/S reaches about 60% of all Danish online users.
About Jubii A/S
Jubii A/S today is much more than just the portal Jubii.dk, which historically is what the company became known for. Since January 2009, when a new group of investors took over the company, Jubii has gone through a massive transformation which has turned it into a strong online media company with targeted product, sites and propositions for users and advertisers alike. The company has a high reach of 60% of all Danish internet
The combination of Jubii’s massive traffic across various digital media and the company’s capabilities and competencies within the online media market gives Jubii a unique position and advantage in the market for online marketing. Thus Jubii is ready to capitalize on the current development in Behavioral Targeting (PBT) in which advertisers no longer buy into specific sites but into target groups, behaviors and interests. At the same time Jubii has the reach and traffic across several media to fully leverage the technology.
nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical estimates) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, Bauer Media, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Hi-media, mediasports, Unister Media, Ekstra Bladet, Berlingske Media, dba.dk, Glam Media, Jyllands-Posten, Politiken, Inform Media, Dennis Publishing, KRONE.at, Omnicom Media Group, Zed digital, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, and London.
More information on www.nugg.ad