Target Group Share
• Hi-media Deutschland and nugg.ad Agree on Terms for a Cooperation
• State-of-the-Art Technology Meets Audience Reach and Premium Content
Berlin, 09/03/2011: Hi-media Deutschland AG will be working with the market leader in targeting solutions, nugg.ad, from now on. The leading independent online premium content publisher will now be able to offer its customers the most efficient intelligent target group management solutions on the market thanks to nugg.ad’s Predictive Behavioral Targeting. The entire Hi-media portfolio will become available for bookings, with customers being able to order and directly address target groups defined in line with socio-demographic criteria and product interests. All nugg.ad campaigns include a wide range of diverse optimising tools designed to improve everything from branding to performance. With over 775 million page impressions per month, Hi-media also offers enormous market reach – a great basis for any campaign.
“We are very pleased with the change to nugg.ad and have high expectations for the results of our future targeting campaigns. Our portfolio of premium channels ranging from ecommerce to 50plus age group environments and our impressive market reach mean that Hi-media has everything it takes to allow advertisers to address their target groups precisely and efficiently,” says Nils Winkler, CEO Hi-media Deutschland.
“The effectiveness of targeting is only partially due to our sophisticated technology; it also rests on the quality of the channels to which a publisher has access. In Hi-media, we have found a client who has all it takes to reach new heights of success with nugg.ad,” adds Stephan Noller, CEO nugg.ad.
This new partnership with Hi-media will allow advertisers and media agents access to both pre-defined “best performer” target group categories and individual target group segments which are tailored to their campaigns. By accurately addressing the right kind of users, wasted advertising is reduced, increasing the campaign’s efficiency.
About the Hi-media Group
Online media group Hi-media is one of the world’s largest internet publishers, with over 50 million unique visitors viewing websites belonging to the company portfolio. In addition to this, Hi-media is the European market leader in online advertising and electronic payment. Their business model is based on two different sources of income: online advertising via their dedicated advertising network, Hi-media Advertising, and the transformation of online content into paid content using Allopass, the company’s micropayment platform.
The Group, which operates in 9 European countries, as well as the USA and Brazil, employs over 500 people and had a 2009 pro forma turnover of 206 million euros. The company has been independent since it was established in 1996 and has been listed on the Euronext Eurolist Paris (Eurolist C) and the SBF 250, CAC IT And CAC Small 90 indices. ISIN Code: FR0000075988. Hi-media is FCPI qualified, as it has received OSEO rating as an "innovative company".