Target Group Share
4 May 2011: mediasports, Germany's largest independent online sport publisher, founded at the beginning of 2010, and nugg.ad, Europe’s largest targeting platform, have agreed a collaboration initiative. With immediate effect, attractive target groups, broken down by socio-demographics and product interests, are available for online campaigns across the entire mediasports portfolio. More than 7 million users frequent mediasports each month with more than 70 million visits; its offer includes portals such as kicktipp.de, Formel1.de and SPOX.com. With its participation in the nugg.ad Open Targeting platform, mediasports is also available for large-scale cross-publisher branding campaigns.
Christian Griesbach, Managing Director of mediasports:“Thanks to nugg.ad’s support, we are now able to offer our customers more exact and more diversified target group addressing. As a result, our portfolio is more attractive for both branding-oriented customers and transaction campaigns."
“With a multitude of quality brands and an immense vertical penetration, mediasports is a valuable partner for nugg.ad. With the frequency of users, the targeted addressing of diverse target groups will be a fruitful tool for online advertisers, despite the thematically specialised portfolio”, states Stephan Noller, CEO nugg.ad.
The targeting market leader nugg.ad offers online advertisers precise target group addressing independently of any blanket distribution of marketing materials among predefined social milieus. By combining survey data and information gathered from surfing behaviour, the nugg.ad algorithm classifies users, in advertising-relevant profile groups, within the nugg.ad customer portfolio, anonymised and in real time in accordance with data protection requirements. With mediasports, nugg.ad has gained a further top marketing customer and continues to expand its market leadership.
mediasports Digital GmbH was founded at the beginning of 2010 by the three experienced online publishers, Christian Griesbach, Manuel Lopez and Sebastian Post, together with the investor CRESCES under the CRESCES Sports Media AG umbrella.
The focus is on the specialised marketing of digital sports portals in the online, moving image and mobile sectors. In addition to the sports media portal SPOX.com and the sports rights publisher SPORTFIVE, further attractive clients such as Formel1.de, soccer radio 90elf.de, soccer manager Comunio and the Kicktipp tipping game platform are exclusive mediasports partners. Over 7 million users are reached through the Aktuell 9 premium sites and three large networks and, with more than 70 million visits each month, more than 700 million page impressions are generated
More information can be found at www.mediasports.de.
nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Hi-media, mediasports, Unister Media, Ekstra Bladet, Berlingske Media, dba.dk, Glam Media, Dennis Publishing, KRONE.at, Omnicom Media Group, Zed digital, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, and London.