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Press Release

Amaury Médias announces the launch of its predictive behavourial targeting solution with the nugg.ad technology and kicks off the marketing of its qualified data in a first campaign with L’OR EspressO and its agency, OMD. They launch "Ultimates", the brand new line, compatible with Nespresso machines, on November 20th on l’Equipe.fr and LeParisien.fr.

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nugg.ad, Europe's leading specialist in target group marketing, has been awarded the EDAA Trust Seal by ePrivacyconsult GmbH to recognise its exemplary Online Behavioral Advertising practices. The European Digital Advertising Alliance (EDAA) is focused on the voluntary self-regulation of the digital advertising sector in terms of usage-based online advertising. nugg.ad was one of only a very few online companies that were certified for their implementation of the EU OBA framework initiative, which aims to ensure the highest standards of data protection.

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With immediate effect, smartclip, the multiscreen and video brand advertising platform, is introducing targeting solutions from nugg.ad, Europe's leading specialist in digital target group marketing, to offer Predictive Behavioural Targeting solutions to the Italian market advertisers. The constant growth of the Italian online video marketplace means that focus is increasingly moving to video content.

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24 MEDIA, Greece's top publishing group, and nugg.ad, Europe's leading provider of digital target group marketing and brand engagement measurement, are working together to provide improved targeting opportunities for Greek advertisers. With online portals for topics such as sport, news, technology, lifestyle and entertainment, 24 MEDIA offers an attractive environment to reach specific target groups effectively.

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AT Internet, a major player in the field of Web Analytics and Online Intelligence, is now partnering with nugg.ad to leverage its expertise in Audience Analytics. nugg.ad provides AT Internet with an audience layer, which means high-quality data in real time on socio-demographics, product interests and consumer behaviour. Due to its innovative technology, nugg.ad can deliver insights on socio-demographics and users’ interests, even for those who are visiting the website for the first time.

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Automated media purchasing through real time bidding is continuing to gather pace in Germany. German media agency holding VivaKi has now become the first agency group in Germany to benefit from integrating specifically compiled audience segments into the VivaKi AoD (Audience on Demand) platform, as part of a preferred partnership with Europe's largest targeting platform, nugg.ad. 

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