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Press Release

YOC, a leading provider of mobile advertising in Europe, has announced a strategic cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement.

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Havas Media, the media division of the world’s leading communications groups, Havas, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide targeted programmatic campaigns in the Polish market.

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nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has strengthened its position as a pioneer for mobile targeting solutions, by teaming up with Mobsta, a UK-based sales house for premium mobile and tablet ads, to provide audience targeting, brand engagement measurement and brand optimisation for mobile web and mobile app campaigns in the UK.

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To specifically reach users willing to donate money, Swisscom Advertising deployed nugg.ad’s innovative branding technology as part of an online display campaign for SOS Children’s Villages, which had been realised by the media agency Mediaplus. Compared to users without any campaign contact, the willingness to donate money for the non-profit organisation SOS Children’s Villages was thereby significantly increased by up to 20%.

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smartclip, the leading marketer and technology innovator for multiscreen video advertising, has expanded its cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement. Based on nugg.ad’s high-reach demographic target group data, mobile video, the most rapidly growing video segment, will now become accessible to advertisers via smartclip. For advertising campaigns in the mobile video segment, smartclip is counting on the features of nugg.ad’s Programmatic Premium Solutions to optimise its mobile publisher portfolio.

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Naftemporiki, a major publisher of financial and business newspapers in Greece, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide improved targeting opportunities to advertisers on Naftemporiki’s websites with immediate effect.

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