Press Release

Right at the beginning of 2015, Microsoft Advertising takes some new target groups into their portfolio and, as of now, offers “The Decision Makers” and Digital Sinus-Milieus®. Due to the cooperation with targeting specialist, Microsoft Advertising’s customers can as of now benefit from new possibilities of addressing target groups. 

Read more … and Swisscom Advertising further developed their partnership on the Swiss advertising market: as of now Swisscom Advertising, the only Swiss marketer for 4-screen solutions (smartphone, computer, tablet, TV) holding the highest national reach, employs’s Mobile Solutions.’s Mobile Solutions represent the perfect answer for efficient target group management on all mobile devices.

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The offer of "Audience Profiling" permits advertisers to qualify their audience trough 80 variables belonging to five major themes (sociodemographic, product interest, purchase intention, consumer behavior, affinity).

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The Data Days Conference 2014, hosted by under the slogan ‘AIR. WATER. EARTH. DATA.’, evoked fascinating panels and discussions on several Big Data topic on October 1st & 2nd: international guests from politics, economy, privacy, and the digital sector talked about the impact of algorithms on non-digital environments and how automation is changing the online industry as well as our everyday lives. Topics like the ethical, economical and political consequences of huge volumes of data were discussed and to what extend “the new gold” entails new business models.

Read more …, Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the Data Days Conference 2014 under the motto ‘AIR. WATER. EARTH. DATA.’ on October 1st and 2nd in Berlin. Over the course of the two days, high-profile speakers from companies and institutions such as Axel Springer, BMWChanging EnvironmentsDesignswarm, the German Football Association (DFB), Google and Soundcloud will discuss the ins and outs of the data-world in six diverse tracks. 

Read more …, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announces that Augustin Decré has been promoted to Director Southern Europe, a newly created position at

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