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Press Release

La Place Media is launching its qualified audience targeting offer and has chosen to put its trust in the skills of nugg.ad, Europe’s leading provider of digital target group marketing and brand engagement measurement, with 1.1 billion unique profiles and the highest standard of certification for data protection (European Privacy Seal), to identify the target audience for all the media owners making up its offer, totalling 120 brand sites.

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Europe’s leading provider of digital target group marketing and brand engagement measurement, nugg.ad, and tape.media, marketer of tape.tv, music TV for the digital age, are pleased to announce their partnership. Both companies will focus on specialised branding campaigns. Thanks to its innovative nature and user-friendliness, the Berlin music video station is the top music video platform in Germany with a high reach across younger target groups.

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The newly-founded Brand Advertising Committee, an initiative started by the umbrella organisation of the digital industry in Europe (IAB Europe) with the objective of creating consistent branding standards, has appointed Karim H. Attia as Chairman.  The BAC is collaborating with the CEO of nugg.ad, Europe’s leading provider of digital target group marketing and brand solutions specialist, to develop a framework consisting of standards in the fields of advertising formats, KPIs and metrics, as well as target audiences for the efficient and reliable implementation of brand communication campaigns on a large scale.

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Yesterday evening the ceremony for this year's IAB Research Awards 2013 took place. nugg.ad, Europe’s leading targeting and brand solution specialist, received one of the prestigous awards for its research project "How we surf" in the category "Consumer Attitudes and Behaviour".

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nugg.ad, Europe’s leading targeting and brand solution specialist, welcomes Richard Metcalf as the Director of Mobile Solutions to its London office. With the new appointment, nugg.ad is keeping ahead of current developments in the online advertising market – particularly in the mobile and data segments. nugg.ad is working intensively on expanding its various targeting solutions on an international scale and on constant improvement of its algorithms.

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In spite of technical evolution, online marketing continues to raise questions: how valid are the results of online campaigns? How efficient is targeting? How could campaigns be designed better in the future? From now on the independent “Audience & Research” unit – operated by nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement – will provide the answers.

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