Cost per lead:
Paris, October 15th, 2015. Webedia Exchange – the programmatic premium marketplace of the Webedia group reaching over 22 million unique visitors per month – launches Kpsule Unlimited on behalf of a major player in travel, in cooperation with the technology partners Kpsule and nugg.ad.
This unique programmatic offer makes customized Kpsule formats available for advertisers, providing a strong experience of brand engagement and interaction. In cooperation with nugg.ad, the formats are delivered especially to the target group in the Webedia network with a strong, short term travel intent.
The second benefit is a deep analysis of key performance indicators such as the visibility of the ad campaign, interaction rate and user engagement.
In addition, the advertiser receives a detailed report on the target group which was exposed to the campaign and interacts with the ad formats. Thus, more than 80 socio-demographic criteria (gender, age, CSP, etc.) and interests are available and enable the advertiser to enrich its target group know-how.
About nugg.ad – Europe’s Audience Experts:
The nugg.ad Smart Audience Platform™ offers Multichannel Audience Targeting based on various data, Smart Data Management, as well as individually customized publisher and advertiser target groups. With nugg.ad’s long-standing target group expertise and innovative technology based on real-time machine learning, partners benefit from highly effective digital advertising along the customer journey and from comprehensive target group knowledge. nugg.ad was founded in 2006 and is pioneer and leading provider for Predictive Targeting. nugg.ad enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. For a maximum of data protection, nugg.ad affiliated to the self-regulation of the European digital economy with the EDAA Trust Seal. In 2014, nugg.ad products have been awarded the ePrivacyseal by ePrivacyconsult GmbH. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has offices in Berlin, Hamburg, Cologne, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.