Berlin/Düsseldorf, 16 September 2013: Automated media purchasing through real time bidding is continuing to gather pace in Germany. German media agency holding VivaKi has now become the first agency group in Germany to benefit from integrating specifically compiled audience segments into the VivaKi AoD (Audience on Demand) platform, as part of a preferred partnership with Europe's largest targeting platform, nugg.ad. This means that customers of agencies belonging to the VivaKi group can now target a wide portfolio of audience segments with a high reach potential.
This co-operation particularly benefits customers that rely heavily on online branding. "Branding-focused customers are very interested in using digital channels to reach the most specifically defined marketing target groups", explains Lothar Prison, Chief Digital Officer at VivaKi. "AoD can offer exactly this. Using AoD, we can target our customers' adverts at the exact audience they want and across all publishers in online display, online video, mobile and social forms. nugg.ad has shown itself to be the target group specialist in the European market and has had excellent results, particularly with online video campaigns. By working together on the AoD platform, we are bringing further success to both companies'."
"We are very pleased to work with VivaKi again to bring new momentum to the German market. Our partnership has meant that VivaKi's customers can benefit from the Premium Programmatic Platform, currently the most powerful tool in the market. By combining highly qualitative, customer-specific target groups, effective ad exposure frequency optimisation, wide reach and automated purchasing, we are taking the necessary step towards making large-scale digital brand communication possible", affirms Karim H. Attia, CEO of nugg.ad.
Just a few weeks ago, VivaKi announced its intention to merge creative processes, customer data and further digital products into existing platforms in order to develop solutions tailor-made to fit the needs of its customers. The VivaKi 2.0 strategy, which sees VivaKi serving as an inter-agency platform for all Publicis agencies, provides an ideal starting point to set new standards in the market.
The first AoD projects have begun with DigitasLBi, Razorfish and Publicis/Pixelpark, all of which are sister agencies within the Publicis Group.
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index), the world’s third largest communications group, VivaKi was established in 2008 to accelerate the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world’s leading organizations to help marketers navigate the evolving and chaotic consumer landscape. We achieve this by scaling the products and solutions our agencies and their clients need today, while incubating the tools, relationships and business models they will need tomorrow.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include BBC Worldwide, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.