NOVITA'

CASE STUDIES

Targeting for online videos: smartclip partners with nugg.ad

• smartclip optimises its Italian online offerings using nugg.ad technology
• Tailored management of branding campaigns for Italian users

Berlin/Milan, 08.11.2013: With immediate effect, smartclip, the multiscreen and video brand advertising platform, is introducing targeting solutions from nugg.ad, Europe's leading specialist in digital target group marketing, to offer Predictive Behavioural Targeting solutions to the Italian market advertisers. The constant growth of the Italian online video marketplace means that focus is increasingly moving to video content. To use this to its full potential, smartclip decided to cooperate with nugg.ad. The focus of the partnership between the two big European players allows smartclip to offer nugg.ad solutions to those clients that aim to integrate a Predictive Behavioural Targeting technology in their campaigns.

nugg.ad makes management of targeted online campaigns more efficient and easier to tailor to meet specific requirements. Users are targeted according to socio-demographic and purchase-specific preferences. It also ensures optimal targeting of the 'holy trinity' of branding - brand-awareness, brand affinity and purchase intention. The ideal frequency of contact can be measured and adjusted in real time. Now, large-scale branding campaigns in smartclip's wide-reaching multi-screen offerings can be planned and measured more efficiently and managed in real time.

Luca Di Cesare, Managing Director smartclip Italy: “smartclip always aims to its clients’ satisfaction providing complete and integrated services for targeted video advertising strategies. Targeting technology gets more and more sophisticated and smartclip wanted to add to its offer the forefront services of nugg.ad that will allow us to respond to our advertisers requesting Predictive Behavioural Targeting solutions”.

The two companies have been working together in Germany since 2011 and are now expanding the partnership into the Italian market. smartclip offers advertisers and media agencies an innovative environment for online advertising, with formats such as in-stream, mobile, as well as for connected and smart TVs.

Stéphane Printz, Director Sales & Business Development at nugg.ad, on the partnership with smartclip Italy: "Video offerings are taking an increasingly central role in the advertising marketplace. We are delighted to expand our existing partnership with smartclip into the Italian market, and provide solutions for multi-screen offerings that create added value.

Advertisers' and consumers' information is safe with nugg.ad. The company has been awarded the EuroPriSe European Privacy Seal by Europe's data protection agencies, recognising that they provide the highest levels of data security. Thanks to extensive pseudonymisation processes and a high level of data economy, data can never be linked to individual users.

About smartclip:
smartclip (www.smartclip.com) is a global multiscreen and brand advertising platform specializing in video ad formats across all Internet-connected devices, including smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC.  The company helps advertisers and media agencies to reach targeted consumers.  Publishers benefit from proprietary and innovative technology solutions for the monetisation of their video content. smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising.

The company is a wholly-owned subsidiary of Adconion Media Group, which has 26 offices serving 20 countries around the world. Twitter: @smartclipAG

About nugg.ad:
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.

The clients of nugg.ad include BBC Worldwide, AT Internet, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, VivaKi, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.

Go back