Küsnacht-Zürich, 26. February 2014. Goldbach Audience, Omnimedia, Ringier and Swisscom Advertising have launched the "Swiss Audience Network“. In the newly created targeting network, which is based on the Open Targeting Platform™ of nugg.ad, attractive target groups of high-reach premium sites can be booked directly without duplicates for the first time. With this solution, the internet has closed the gap to traditional TV and print media regarding reach, target groups, campaign management and planning security, and has thus become even more relevant for major brands.
High-reach premium sites such as bluewin.ch (Swisscom Advertising), autoscout24.ch, anibis.ch (Omnimedia), blick.ch (Ringier), wireltern.ch, swissmilk.ch, sonntagszeitung.ch or moneyhouse.ch (Goldbach Audience) offer attractive target groups. With the "Swiss Audience Network“ and via the Open Targeting Platform™, advertisers now gain direct access to these target groups. The "Swiss Audience Network“ is based on the successful Predictive Behavioral Targeting of nugg.ad, Europe’s largest targeting platform, which was awarded several times for the maximum data protection it provides. The targeting technology makes it possible to reach advertising-relevant target groups - via a combined process that not only determines the target group’s surf behaviour but also uses onsite questionnaires - to drive campaigns with the help of nugg.ad’s real-time algorithm.
Effective increase in online ad efficiency
National campaigns thus benefit from an increase in online ad efficiency, as they can specifically target users based on socio-demographic characteristics and/or product interests. The strengths of the "Swiss Audience Network“ lie both in its extensive reach as well as its contact class optimisation, which is determined by frequency capping, based on cross-platform and cross-publisher data. Criteria such as brand awareness, brand affinity and purchase intention can be specifically measured and increased.
Stephan Noller, CEO nugg.ad AG, looks forward to linking up with new targeting campaigns: "By applying nugg.ad’s Open Targeting Platform™ and the pooling of these premium houses in Switzerland, the "Swiss Audience Network" is an enrichment and novelty for the Swiss market. With the help of nugg.ad’s targeting technology that is data protection compliant, agencies and advertisers can book target group campaigns and branding campaigns with a very high reach.“
As of now the "Swiss Audience Network" can be booked at Goldbach Audience. It is still possible to book nugg.ad Predictive Behavioral Targeting with, among other options, differentiated ad formats on each of the advertising media platforms of Omnimedia/Ringier, Swisscom Advertising and Goldbach Audience.
For more information on the Swiss Audience Network, please visit the website www.swissaudiencenetwork.ch
About nugg.ad - Europe's Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. For its unique data protection approach, nugg.ad has been awarded several privacy certificates, such as the EDAA Trust Seal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS, BBC Worldwide & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo and Amsterdam.