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Unterföhring/Berlin, February 26th 2015. For the first time, ProSiebenSat.1 publisher SevenOneMedia and targeting specialist nugg.ad apply Predictive Behavioural Targeting to the HbbTV offer. From now on, the HbbTV Targeting developed by nugg.ad is available on TV channels such as SAT.1, ProSieben, kabel eins, and sixx.
At the same time, SevenOne Media from now on offers InApp-Targeting to their advertising customers. To start with, the target group-specific approach will be available via the mobile apps of 7TV, ran, dailyMe and N24, e.g. based on age and gender.
Thomas Port, Managing Director SevenOne Media: “Now, our customers’ target group-specific criteria can not only be applied via stationary online campaigns, but also within mobile apps and through HbbTV on the big screen - thereby making all components of our multiscreen concept targeting-enabled. So far, this is unique in the German market.”
The usage of media through mobile devices has enormously increased over the last couple of years. Equally fast growing is the advertising potential of Connected TV: as a result of the continuous growth in reach, this medium’s relevance is becoming increasingly stronger in the advertising market. Approximately 12 million devices per month access the HbbTV offer provided by ProSieben only. To add Connected TV and mobile devices, therefore leads to increasing target group potentials.
Since 2007, SevenOne Media has been counting on nugg.ad’s target group know-how. Stephan Noller, CEO nugg.ad: “We look forward to taking the partnership with SevenOne Media to the next level. Due to the successful mutual launch of the HbbTV- and the InApp-Targeting Solution nugg.ad’s standardised target groups will be available on any device. With this solution SevenOne Media and nugg.ad play a pioneering role.”
The technology standard HbbTV combines TV as well as online functionalities in one device. Thomas Port: “HbbTV combines the best of both worlds: the emotional force of TV and the digital possibilities of interaction. With our new targeting approach we transfer one further strength of the online world to the TV, i.e. reaching specific target groups.”
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo and Milan.