Target Group Share:
• Leading Greek publishing group 24 MEDIA relies on nugg.ad's technology
• Branding Solutions improve brand opportunities for advertisers
• 24 MEDIA's topic-specific portals reach seven million monthly unique users
Berlin/Athens, 08.10.2013: 24 MEDIA, Greece's top publishing group, and nugg.ad, Europe's leading provider of digital target group marketing and brand engagement measurement, are working together to provide improved targeting opportunities for Greek advertisers. With online portals for topics such as sport, news, technology, lifestyle and entertainment, 24 MEDIA offers an attractive environment to reach specific target groups effectively. To capitalise on this, the Greek publishing group is introducing with immediate effect nugg.ad's Branding Solutions, as well as nugg.ad’s Predictive Behavioural Targeting to address audience segments with greater detail and accuracy.
The combination of 24 MEDIA's variety of high reach portals and nugg.ad's differentiated approach to address target groups provides advertisers and agencies with optimised branding opportunities, which help to ensure a successful campaign.
24 MEDIA is the largest publishing group in Greece and offers a wide range of topics through its portals such as www.sport24.gr, www.news247.gr, www.oneman.gr and www.techgear.gr. They reach up to 6.8 million unique users per month across all platforms. Advertising customers can therefore reach a comprehensive range of specific audience segments and target them exactly with nugg.ad Branding Solutions.
Commenting on this key partnership, Fragiskos Monogios, 24 MEDIA’s Chief Commercial Officer said: „We are delighted to enter into this strategic partnership with nugg.ad as we strongly believe that our long term success depends not only on our ability to offer ever more enhanced content experiences to our users but also on our capacity to deliver to our advertisers branding and targeting services of the highest calibre“
Stéphane Printz, Director of Sales & Business Development at nugg.ad, is excited about the partnership with 24 MEDIA: "24 MEDIA has chosen to continue investing in innovation despite challenging local market circumstances. With their wide-ranging premium portals, they offer Greek agencies and advertisers an excellent advertising environment which we want to optimise both comprehensively and within data protection guidelines with our innovative target group management and Brand Communications Solutions."
About 24 MEDIA:
24 MEDIA is the leading digital publishing group in Greece. Its network of 20 quality brands is visited by more than 6.8 million Unique Browsers on a monthly basis.
24 Media’s mission is to produce and distribute high quality content and services to users and to provide innovative and effective communications solutions to advertising clients.
It is pursued through investment in people and technology and through focus on the diversity of brands, delivery platforms and tools for users and advertisers. It is enhanced by strategic co-operation with key partners in Greece and internationally.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include AT Internet, BBC Worldwide, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, VivaKi, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.