• Omnimedia AG benefits from innovative target group solutions and comprehensive and ongoing consulting
• nugg.ad continues to strengthen its market leadership for premium targeting in Switzerland
• Customer and future-oriented: maximum data security thanks to EuroPrise certification
Berlin/Flamatt, 11.07.2013: With immediate effect Omnimedia, one of the leading Swiss internet marketing companies and part of the Ringier Digital AG group is partnering with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement. As a premium targeting service provider, nugg.ad is offering Omnimedia AG a comprehensive and ongoing consulting service alongside an efficient targeting solution. This combination maximises campaign success and guarantees accurate, sustainable and site-wide targeting of audiences.
With web portals such as AutoScout24, ImmoScout24, JobScout24 and anibis.ch, Omnimedia AG provides its advertising customers with a broad range of target group segments. For instance anibis.ch – Switzerland’s largest marketplace for classified ads – achieves around 6 million unique users per month. These users can be addressed even more successfully in the future with the help of nugg.ad’s Predictive Behavioural Targeting, namely on the basis of their socio-demographics, product interests and consumer habits. This opens up excellent opportunities for a wide variety of customer groups when it comes to planning, developing and implementing branding campaigns.
“We are very proud to have gained a key partner and part of Ringier Digital AG in Switzerland in the form of Omnimedia”, Torsten Eckert, Director Sales & Business Development at nugg.ad, is pleased to report. “With their wide range of online products, this company is one of Switzerland’s leading internet media owners. Our aim is to continue supporting Omnimedia’s comprehensive and site-wide range of online products with our innovative targeting solutions, to better monetize the online offer and to address the full spectrum of their target groups in compliance with data privacy regulations.”
Users, agencies, website operators and advertisers benefit equally from strict adherence to data privacy criteria. Users can be sure that their privacy is maintained, whilst the latter are provided with a clean, transparent technology solution. nugg.ad is the only targeting provider to hold valid EuroPriSe data privacy quality seal certification – this is the only quality seal in Europe that is officially recognised by data privacy authorities. The certificate assures that user data is handled according to the principles of data minimisation and is pseudonymised, among other things.
Omnimedia AG is a company of Ringier Digital AG and thus belongs to the international media company Ringier. Omnimedia AG is the Swiss Competence Centre for Digital Marketing and has an innovative and future-oriented product portfolio. In addition to the continuous optimization of the various products, Ominmedia focuses on its customer service, as well as the operation and further development of the technology. This makes Omnimedia AG a competent partner for online campaigns, for audience- and OnSite targeting. Our clients include agencies and corporate customers as well as SMEs from all sectors. Omnimedia AG is also one of the first Google AdWords Premium SME partners in the Swiss market.
www.omnimedia.ch | www.ringierdigital.ch
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include Swisscom Advertising, Goldbach Audience, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London.