Target Group Share:
• Berlin-based targeting specialist ranks amongst the best employers of 2013
• Employee satisfaction is the be-all and end-all for nugg.ad’s CEO
Berlin, 12.04.2013: nugg.ad, Europe’s leading provider of digital target group marketing and supplier of online brand engagement measurement, is amongst the winners of the Great Place to Work® competition “Best workplace 2013”. The award was based on an anonymous survey in which nugg.ad employees provided information on central workplace themes. nugg.ad is extremely proud of these results: thanks to a responsible corporate culture, nugg.ad received the “Great Place to Work” award. As well as flat hierarchies, open team structures and a marked international character, nugg.ad invests in consistent measures to allow its employees to enjoy flexible working hours, a home office entitlement, and the opportunity to pursue side projects of the employee’s choosing. Furthermore, great value is placed on diversity and family-friendly attitude, so that it is easier to combine family and career. nugg.ad’s corporate culture is characterised has been confidence in employees across the board; as an example, the individual bonus system has been replaced with an annual premium that benefits all employees. A freely available development budget has been set up for every employee.
“We are delighted to have been selected as a Great Place to Work®, and we feel that this confirms our positive corporate culture”, says Stephan Noller, CEO at nugg.ad. “Employee satisfaction – from a professional as well as a social perspective – is the be-all and end-all for us. You see, without the commitment of our employees this prize would not have been possible, but then neither would nugg.ad’s success.”
“The award represents a reliable management team that works respectfully and fairly with employees so that workers feel a firm sense of identification with their company and a strong team spirit”, says Andreas Schubert, managing partner of the Great Place to Work® Institute Germany.
A total of more than 40 companies from all industries and size categories took part in the benchmark testing for quality and attractiveness of workplace culture. The employer competition “Best Workplace 2013” was held for the first time this year.
The “Best Workplace in Berlin-Brandenburg” competition has been held since 2012 by the Great Place to Work® Institute Germany. The competition is sponsored by Berlin Partner, the Bundesverband mittelständische Wirtschaft (BVMW), Das Demographie Netzwerk (ddn), media partner Der Tagesspiegel and the business associations of Berlin-Brandenburg (UVB). The company, which has more than 50 employees, was able to gain a place on the “Best Workplaces in Berlin-Brandenburg 2013” list, automatically qualifies for the cross-industry competitions “Germany’s Best Workplaces 2013” and “Europe’s Best Workplaces 2013”. Any companies interested in entering next year’s competition ““Best Workplace in Berlin-Brandenburg 2014” can register with immediate effect at Great Place to Work®.
About Great Place to Work®:
Great Place to Work® Institute is a global research, consulting and training firm that helps organisations in around 50 countries to develop an employee-orientated workplace culture that delivers outstanding business performance. As well as individual analysis and consultation services to help enhance the quality and attractiveness of the workplace, the institute regularly uses national, regional and industry-specific benchmark testing and workplace competitions to identify very good employers and present them to the public. The German Great Place to Work® Institute was founded in 2002 and currently employs around 70 people at its premises in Cologne. www.greatplacetowork.de
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London.