NOVITA'

CASE STUDIES

nugg.ad receives prestigious IAB Research Award 2013

• Research project “How we surf“ recognised with IAB Research Award
• nugg.ad honoured in award category ”Consumer Attitudes and Behaviour”

Berlin/Barcelona, 24.05.2013: Yesterday evening the ceremony for this year's IAB Research Awards 2013 took place. nugg.ad, Europe’s leading targeting and brand solution specialist, received one of the prestigous awards for its research project "How we surf" in the category "Consumer Attitudes and Behaviour". The awards recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them. The prestigious prizes were awarded by an independent jury alongside the IAB Europe’s Interact conference in Barcelona.

nugg.ad was acknowledged with the IAB Research Award 2013 in the category "Consumer Attitudes and Behaviour" for its study "How we surf". The study from nugg.ad’s new "Audience & Research" unit analyses how Germans use the Internet. The study is based on data driven correlations and the results generated show the differences in browsing behaviour among users with different sociodemographic backgrounds and purchase intent.

Anna Cremers, head of the Audience & Research unit, gladly accepted the coveted award and is delighted about the honour: "The IAB Europe’s Research Award 2013 is a unique recognition of our work at nugg.ad and endorses our vision. For us, the award is an acknowledgement of our work and encourages us in our efforts to expand and develop our research unit to continually generate new ideas with our expertise."

About nugg.ad:
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.

The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London.
For more information, please visit: www.nugg.ad and www.audience-research.com

About IAB Europe:
IAB Europe (www.iabeurope.eu) is a federation of national Interactive Advertising Bureaux (IAB) across Europe. Its mission is to protect, prove, promote and professionalise the digital and interactive advertising industry in Europe. Supported by every major media group, advertisers, agencies, portals, technology and service providers, its voice represents the interests of more than 5,500 company members.
The member countries are Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Macedonia, Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom.

The corporate members include Adconion Media Group, Adition, Adobe, ADTECH, Alcatel-Lucent, AOL Advertising Europe, AudienceScience, BBC Advertising, CNN, CoAdvertise, comScore Europe, CPX Interactive, Creafi Online Media, Criteo, Deutsche Post, eBay International Advertising, Evidon, Expedia Inc, Fox Interactive Media, Gemius, Goldbach Media Group, Google, GroupM, Hi-Media, Koan, Microsoft Europe, Millward Brown, News Corporation, nugg.ad, Nielsen Online, OMD, Orange Advertising Network, PHD, Prisa, Publicitas Europe, Quisma, Sanoma Digital, Selligent, TradeDoubler, Triton Digital, United Internet Media, ValueClick, Verisign, Viacom International Media Networks, Webtrekk, White & Case, Yahoo!, Yandex and zanox. The associate members include Advance International Media, Banner, ePrivacyConsult, Emediate, NextPerformance, Right Media, Rocket Fuel, Tribal Fusion and Turn Europe.

Go back