CASE STUDIES provides Predictive Behavioural Targeting for major Greek publisher Naftemporiki

  • Naftemporiki’s excellent online environment to be enhanced by’s solutions, with a special focus on the needs of big brand advertisers
  • Advertisers benefit from the diverse brand audience segments that can be targeted via Naftemporiki’s premium website

Athens / Berlin, 12.05.2014. Naftemporiki, a major publisher of financial and business newspapers in Greece, and, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide improved targeting opportunities to advertisers on Naftemporiki’s websites with immediate effect. Based on the diverse audience of the Naftemporiki’s websites, ranging from financial and business topics to news on the economy, politics, world news, culture, arts, entertainment, technology, environment and sports, will help reach specific target groups such as “Decision Makers” more effectively, which is to especially enhance the campaigns management opportunities for big brand advertisers.

For this purpose, will provide Naftemporiki’s highly attractive online environment with real-time predictions on the basis of its Predictive Behavioural Targeting, Brand Engagement Measurement and Brand Optimisation solutions. Specifically the ability to determine the various brand audiences segments, to measure a campaign’s impact regarding brand awareness, brand affinity or purchase intention and to optimise the number of ad impressions a user gets to see during a branding campaign in real time, will make the website an even more attractive environment for high-quality brand advertising campaigns. continues to lead the way for data protection in Europe, as it applies the highest privacy standards for its entire portfolio on offer, and for which it was awarded with the EDAA Trust Seal by ePrivacyconsult GmbH last year.

The Commercial Director of Naftemporiki John Liotos highlights: “Naftemporiki is excited to enter into this strategic partnership with as we can now offer our customers upgraded and innovative communication solutions across our network on, and”

Spyros Papageorgiou, Country Manager Greece and Cyprus at, is delighted about this new cooperation with Naftemporiki: “With over 2 million unique visitors per month, Naftemporiki provides an ideal platform to further establish targeted digital brand advertising in the Greek market. We are confident that this partnership will not only allow Greek agencies and advertisers to optimise their advertising campaigns on Naftemporiki’s excellent online environment, but also further strengthen’s position in this vibrant market.“


About Naftemporiki:

Naftemporiki, founded in 1924, is one of the oldest media companies in Greece, which this year celebrates 90 years of presence in the Greek market. The company releases the top economic daily newspaper in Greece and is also one of the first media companies with a strong online presence, launching in 1996, which is now one of the top financial news sites in the country.

About - Europe's Audience Experts: was founded in 2006 and is Europe's largest targeting platform withcutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, has been awarded several privacy certificates, such as the EDAA Trust Seal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS, BBC Worldwide & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo and Amsterdam.

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