• nugg.ad invests in thin.gs from The Otherland Group
• Focus on increased consumer orientation and integration with nugg.ad targeting
• Free thin.gs app available from 2nd quarter of 2013
Berlin, 07.03.2013: After the success of last year’s Data Days, nugg.ad is now in a position to announce the first sponsorship from the company’s incubator program. Europe’s leading specialist in the field of target group marketing will now be investing in the start-up company The Otherland Group and its mobile app thin.gs. At the same time, the investment forms the foundation for an eco-system of useful consumer-orientated services that integrate seemlessly with the nugg.ad targeting system. The investment is in the lower six-figure range.
thin.gs is a mobile app which allows users to tell the world about important “things” in their lives and, at the same time, find out more about them. Users can post a “praise” about things they own, use or want and in return, can discover exciting facts, information and ideas. For instance you could find out that your favourite book is about to be made into a film, learn more about what your own friends like, see tweets and reviews about that phone you’ve been waiting for, or find interesting facts about things you bought on that last shopping trip.
“We are delighted and honoured that nugg.ad has chosen our idea. Our objective is to make the world “smarter” for our users by collecting relevant data from the internet and displaying it in the right context”, explains Markus Breuer, CEO and co-founder of The Otherland Group. “The nugg.ad infrastructure gives us the perfect support to achieve this.”
In conjunction with the nugg.ad platform, it will be possible to use specific predictions about users’ interests to deliver even more relevant information and recommendations to thin.gs users in the future. The free iOS and Android app is scheduled to be available in the second quarter of 2013.
“We have been interested in the idea behind thin.gs since last year’s Data Days as it’s a lovely example of ‘good data’ – in other words data-powered solutions that are fun and create relevance”, says Stephan Noller, CEO of nugg.ad. “After investigating this product for several weeks, we decided to invest in it in a material sense as well. We are convinced that thin.gs will offer an exciting added-value factor, and we are very much looking forward to its release.”
nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions to empower advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP).
In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices in Warsaw, Paris, Copenhagen, Amsterdam and London.