Target Group Share:
Berlin/Unterschleißheim, 26.01.2015. Right at the beginning of 2015, Microsoft Advertising takes some new target groups into their portfolio and, as of now, offers “The Decision Makers” and Digital Sinus-Milieus®. Due to the cooperation with targeting specialist nugg.ad, Microsoft Advertising’s customers can as of now benefit from new possibilities of addressing target groups. In order to ensure a precise and effective user targeting, the Decision-Maker Targeting provides four targeting criteria including 24 characteristics in total, all related to the users’ professional circumstances.
The four main categories of the Decision-Maker Targeting include the position and the department in the company as well as the the company’s industry and size. The combination of the individual characteristics within these four categories allows for the creation of business-related target groups. Thus, a variety of combinations relevant to business can be developed, such as “Senior IT employee in a company with over 1000 employees”, “CEO in the finance sector” or “Skilled worker in mechanical engineering”.
Employing the Digital Sinus-Milieus®, Microsoft Advertising is able to optimise cross-media campaigns and to address strategically relevant target groups more efficiently online. As a result, users from different life-worlds, e.g. Liberal Intellectuals, High Achievers or Socio-ecologicals, can now accurately be targeted with online campaigns.
“By adding the Digital Sinus-Millieus® to our portfolio, we get to the heart of campaign delivery together with our longstanding partner nugg.ad, and enable our customers to efficiently adopt known offline models digitally and to simplify cross-media planning”, summarizes Markus Frank, Director Advertising & Online (A&O) and Member of the Board at Microsoft Germany.
Christian Elsner, Director Sales & Business Development at nugg.ad, is glad about the deepening of the long-term cooperation with Microsoft Advertising: “With the aid of our data-driven machine learning approach, we were able to efficiently satisfy Microsoft’s claim of providing very specific and high-quality target groups. To give Microsoft’s portfolio and its customers a further strategic advantage was central to the expansion of our partnership.”
About Microsoft Advertising:
Microsoft Advertising is a digital marketing offer from the Microsoft Corporation. The international provider offers advertising clients and website publishers digital marketing solutions, an extensive portfolio of strong, established online brands and leading advertising technology. The offer currently includes the online products MSN, Windows Live, Xbox Live, and performance networks, the marketing on content on mobile devices, video advertising and partner programmes. Microsoft Advertising is a member of the AGOF, the IVW and the OVK, the Circle of Online Marketers in the Bundesverband Digitale Wirtschaft (BVDW; the German Association of the Digital Economy) e.V., and according to AGOF “internet facts” 2014-09, covers a range of 8,13 million unique users (single month, evaluation period September 2014). Under the management of Markus Frank, Director Sales & Marketing, Microsoft Advertising employs a workforce of 50 and is represented in Munich, Hamburg, Cologne and Bad Homburg. Microsoft Advertising is a division of Advertising & Online, which amalgamates all of Microsoft's online activities.
Further information on Microsoft Advertising is available at www.advertising.microsoft.de and from Twitter at http://twitter.com/MSAdvertisingDE.
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo, Milan and Amsterdam.