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Mobile targeting: nugg.ad’s collaboration with Axel Springer Media Impact

• nugg.ad is supporting the Axel Springer Media Impact targeting package with nugg.ad’s Mobile Solutions
• Efficient and highly innovative targeting for mobiles – the market of the future

Berlin, 25.03.2013: nugg.ad, Europe’s leading provider of digital target group marketing and supplier of online brand engagement measurement, is collaborating with Axel Springer Media Impact to address the mobile marketplace: as of now, nugg.ad will be supporting the targeting package provided by Germany’s largest cross-media marketer with nugg.ad’s Mobile Solutions, a solution for efficient targeting on all mobile user devices – both for iOS and Android. Axel Springer Media Impact is a pioneer in implementing the nugg.ad solution.

Alongside the mobile targeting solution, Axel Springer Media Impact is already using nugg.ad technology, both in the display and video market and for its “Datafactor” data management platform, launched recently. As well as maximum performance and traceability, primary importance is attached to data privacy and transparency at all times in this collaboration. Layer technology is used on websites that operate with mobile targeting to provide users with comprehensive information and the possibility of opting out.

“We are delighted that we are now supporting Axel Springer Media Impact with our mobile solution as well”, says Ilana Rolef, Director Marketing & Communications at nugg.ad. “The significance of the mobile market is increasing rapidly and we are actively helping to shape this future. Precisely distributed advertising with maximum data privacy – that’s one of nugg.ad’s distinguishing qualities, and we are now able to offer it for the mobile “to go” market as well.”

With an audience of over six million unique users (according to AGOF mobile facts 2012-II) – including the BILD.de news portal – Axel Springer Media Impact occupies a position at the absolute forefront of the mobile sector. As a result of the collaboration with nugg.ad, these users can now be targeted specifically according to socio-demographics, product interest or consumer habits via their mobile devices, which works in the same way as Predictive Behavioural Targeting in the non-portable sector. This makes the potential for advertisers or marketers more attractive in the smartphone / tablet sector too. The efficiency of branding campaigns is optimised, audiences are targeted with minimal wastage, and awareness of premium brands is maximised overall.

nugg.ad’s Mobile Solutions apply the principle of data minimisation and do not use any sensitive data, such as mobile numbers or any reference to individual users. nugg.ad is the only targeting company in Europe whose targeting solutions have been certified with the European Privacy Seal EuroPriSe, the only data privacy seal in Europe to be recognised by the official data protection supervisory authorities.

About nugg.ad:
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.

The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London.

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