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CASE STUDIES

Le Point Communication partners with nugg.ad to qualify its audience and to offer B2C and B2B segments to advertisers

In order to increase the effectiveness of display campaigns, Le Point Communication now offers targeting by demographics, product interests and consumer behaviour, as well as a customised segmentation thanks to 80 criteria grouped in 5 categories (socio-demographic, affinity, purchase intention, consumer behaviour and product interests).

B2B segments also allow addressing users by sector, the size of their company and their role within the company.

 

About Le Point Communication:

Le Point Communication is the advertising network of Le Point and offers innovative solutions of all kinds of brands: print, digital and events. Benefiting from Le Point’s expertise, these offers guarantee high quality audiences: 12 million individuals are in contact with the brand Le Point every month. With more than 2 million readers each week, Le Point and Le News assemble most of the Premium readers of all French magazines*. Le Point offers fresh content on different digital mediums every day. With a digital audience of more than 68% the site assembles 4 million unique visitors per month and 1.2 million subscribers through social networks. Le Point expands its reference position in news on paper as well as digitally.

(*) Excluding TV Mag / Source: Audipresse Premium 2014 and One Global V1 2015 / Médiametrie Nielsen Netratings Panel Internet Fixe Mars 2015.

 

About nugg.ad – Europe’s Audience Experts:

nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.

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