• With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe
• Initial BAC results presented at IAB Europe Interact in Barcelona
• Attia’s future role: creating and standardising branding standards
Berlin, 28.05.2013: The newly-founded Brand Advertising Committee, an initiative started by the umbrella organisation of the digital industry in Europe (IAB Europe) with the objective of creating consistent branding standards, has appointed Karim H. Attia as Chairman. The BAC is collaborating with the CEO of nugg.ad, Europe’s leading provider of digital target group marketing and brand solutions specialist, to develop a framework consisting of standards in the fields of advertising formats, KPIs and metrics, as well as target audiences for the efficient and reliable implementation of brand communication campaigns on a large scale. Attia performed his first official engagement as Chairman at the IAB Europe Interact conference in Barcelona. There he presented the initial results from the work of the various task forces. His focus was presenting candidates for a premium advertising format standard and initial considerations for generally-applicable branding KPIs and metrics.
“Founding the BAC was the logical answer to the development of online advertising as the number one advertising medium. We urgently need a similar efficient environment for brand-oriented advertisers that is also secure, reliable and scalable – just as direct marketers have had in our medium for some years. We are very satisfied with our initial results for standardised advertising formats – even though we still have plenty of work ahead of us. One particularly exciting aspect is taking the increasing media convergence into consideration, and also the European orientation,” is Attia’s positive response to the new challenge. He is no stranger to committee-based work – for many years Attia was the spokesman for FOMA, the Forum of Online Media Agencies in Germany, of which he was one of the co-founders in 2007. As well as his work as Chairman of the Brand Advertising Committee, Karim H. Attia is also committed to a premium infrastructure that facilitates effective online branding in his role as CEO at nugg.ad.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London.
About IAB Europe:
IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, market research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.
The member countries are: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom. The corporate members are: AB Inbev, Adconion Media Group, Adition, Adobe, ADTECH, AGOF Services GmbH, AOL Advertising Europe, AudienceScience, BBC Advertising, CNN, CoAdvertise, comScore Europe, Creafi Online Media, Criteo, Deutsche Post, eBay International Advertising, Emediate, Evidon, Expedia Inc, Fox Interactive Media, Gemius, Goldbach Group, Google, GroupM, Hi-Media, Koan, Mediamind, Meetic, Microsoft Europe, Millward Brown, News Corporation, nugg.ad, Nielsen Online, OMD, Orange Advertising Network, PHD, Prisa, Proxistore, Publicitas Europe, Pubmatic, Quisma, Sanoma Digital, Selligent, Tradedoubler, Triton Digital, Truste, United Internet Media, ValueClick, Verisign, Viacom International Media Networks, Webtrekk, White & Case, Yahoo!, Yandex and Zanox.
The associate members are: Advance International Media, Aegis Media, Banner, Clarins, Desigual, ePrivacyConsult, Exponential, Intelliad, Mediabrands, Meetrics, NextPerformance, Rocket Fuel and Turn Europe.