France Télévisions Publicité launches t@rget+, its behavioural targeting solution over its entire display and video inventory

Thanks to technology, t@rget+ allows a deep analysis of the audience of sites marketed by the network for over 10 million unique users, based on 80 socio-demographic, products interest, consumer behaviour or purchase intent variables.
t@rget+ makes it possible to build multi-criterial target groups based on those 80 available variables.

t@rget+ additionally offers four identified consumer universes, which correspond to interests and major consumer worlds (Me, My Home, My Projects , My Interest) as well as direct access to nine standard targets, which were partly developed with TV media planning tools (travel+, Novauto+, banks+).

This additional behavioural targeting offer goes hand in hand with France Télévision Publicité's ambition to become the leading multi-screen sales house and provide even greater efficiency within a premium and certified environment.


About France Télévisions Publicité:

France Télévisions Publicité is the cross-media sales house of the France Télévisions Group and of a portfolio of independent audiovisual media and online publishers. France Télévisions Publicité has become a major digital player in the French market by organising the transition from classic TV to a multi-screen environment. The goal of the sales house is to provide an expanded digital offering to best meet the needs of its customers and to position France Television as an architect of solutions.


About - Europe's Audience Experts: was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content.For its unique data protection approach, has been awarded several privacy certificates, such as the EDAA Trust Seal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS, BBC Worldwide & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo and Amsterdam.

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