• Top music video platform chooses leading targeting specialist
• Accurate control of branding campaigns in an innovative environment
Berlin, 30.5.2013: Europe’s leading provider of digital target group marketing and brand engagement measurement, nugg.ad, and tape.media, marketer of tape.tv, music TV for the digital age, are pleased to announce their partnership. Both companies will focus on specialised branding campaigns. Thanks to its innovative nature and user-friendliness, the Berlin music video station is the top music video platform in Germany with a high reach across younger target groups. With its unique advertising formats such as the 360° MotionAd, a dynamic Flash animation around the complete player that was developed in-house, tape.tv is the perfect environment for target group-specific online advertising with a high branding effect. Thanks to nugg.ad’s branding solutions, this will now be even more successful.
“tape.tv combines the simplicity of classic TV with the possibilities of the Internet, making it the perfect entertainment platform for young target groups,” explains Christian Elsner, Director Sales & Business Development. “Like tape.media, we combine innovative and modern technology to address the target groups that are difficult to reach through classic advertising methods.”
tape.tv is the creative entertainment platform for innovative advertising formats on the Internet, and its personalised music TV reaches around 2 million – mainly young – unique users every month. Based on nugg.ad’s Predictive Behavioural Targeting technology, these users can now be targeted individually by socio-demographics, product interests or consumer habits. The efficiency of branding campaigns will be improved through optimisation, premium branding will be enhanced, and target groups that traditionally have been hard to reach can now be addressed specifically. Furthermore, nugg.ad products comply with the highest data privacy standards. nugg.ad is currently the only targeting provider to have the European Privacy Seal as a valid product certification, which confirms that data privacy and targeting can be compatible.
tape.tv is music TV for the digital age: online, personal, any time & anywhere. tape.media revolutionises online advertising – as an innovative marketer, and with creative branded entertainment advertising. tape.tv is a communications platform for advertisers from all key industries, including automotive, telecommunications, consumer electronics, FMCG, entertainment, fashion and many more.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London.