London, 13.09.2013: For the third year, the Database Marketing Awards 2013 took place September 10th in the ‘Brewery’. In the heart of London, innovative ideas from the data-driven marketing industry in the UK were rewarded with this prestigious award. nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, was nominated for the first time and took home the award in the ‘Innovation in Insight-Driven Mobile Marketing’ category. This prize rewards nugg.ad’s intensive work on its solutions for mobile devices.
nugg.ad’s Mobile Solutions are well established in the international digital market and – as with its targeting in the non-portable sector – allow precise targeting on mobile devices. As one of the pioneers in targeting, nugg.ad addresses audience segments specifically according to their socio-demographics, product interests or consumer habits on mobile devices, which allows premium brands to capitalise on the huge growth in mobile. Already numerous international publishers benefit from nugg.ad’s mobile technology, for instance, BBC Worldwide in 12 international markets.
“We are particularly proud of winning this year’s DBM award“, says Richard Metcalf, Director of Mobile Solutions at nugg.ad UK. “The award vindicates our decision to extend our audience targeting and brand engagement solutions to the mobile and tablet environment. We know that mobile advertising spend is increasing but only a small proportion is brand related. We want to rectify this. With nugg.ad’s Mobile Solutions publishers can provide brand advertisers with quality audiences at scale and realtime measurement and optimisation of brand campaign metrics such as brand awareness, brand affinity and intention to purchase.”
nugg.ad’s Mobile Solutions apply the principle of data minimisation and do not use any sensitive data, such as mobile numbers or any reference to individual users. nugg.ad complies with the highest data protection standards and has been awarded several privacy and data protection certificates.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include BBC Worldwide, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.