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Berlin, 08.10.2014: The Data Days Conference 2014, hosted by nugg.ad under the slogan ‘AIR. WATER. EARTH. DATA.’, evoked fascinating panels and discussions on several Big Data topic on October 1st & 2nd: international guests from politics, economy, privacy, and the digital sector talked about the impact of algorithms on non-digital environments and how automation is changing the online industry as well as our everyday lives. Topics like the ethical, economical and political consequences of huge volumes of data were discussed and to what extend “the new gold” entails new business models. In addition to the pros and cons, the confidence in the “Internet of Things” and in a more and more connected life were vibrantly debated upon. The divergence of new convenient user applications on the one hand and privacy issues on the other hand prompted the question more than once of how much transparency and knowledge the user needs about data and algorithms.
Prof. Dr. Richard Rogers, University of Amsterdam, accomplished a spectacular opening with five critical theses on Big Data in the discourse on algorithms, predictions, and future trends. Elisabeth Kotthaus, European Commission, addressed the proposed data protection regulation and together with Alexandra Deschamps-Sonsino of Designswarm Industries, who revealed the potential of wearables on the basis of Big Data, they created lots of room for discussion. Nan Zhao, Changing Environments, demonstrated how we will benefit from “Smart Urban Furniture” whereas Martin Vesper from digitalSTROM disclosed what “Smart Homes” will be able to do for us thanks to the large amount of data. Lorena Jaume-Palasi, University of Munich, confirmed that fundamental rights and ethical standards have validity and must be respected in the scope of Big Data.
The panels produced controversial discussions on implications and the impact of Big Data on our future lifestyles (e.g. "Smart Home", "Smart City"), our togetherness, our World Cup champions, and initiated by Dr. Dirk Wisselman of BMW AG, on automated driving. Stephan Noller, CEO nugg.ad, subsequently said: “Data Days 2014 showed again how important it is to take into account all aspects of our data-based future: privacy, business models, regulations, as well as specific applications such as the solar park bench used as charging station and meeting point or the connected car.”
The jury of the Data Pioneers Competition (Jeremy Abbett, Google Germany, Nina Diercks, Rechtsanwaltskanzlei Dirks & Diercks, Nico Lumma, nugg.ad Incubator Program, Stephan Noller, CEO nugg.ad) made their decision on the second day of the conference: the Italian start-up "Measurence" prevailed against "q.Datum" and "Akanoo", and was chosen "Data Pioneer". In the course of their 10 minute pitch "Measurence" convinced the jury of their business model; the start-up is about the correlation of analysis methods, known from the web, to further examine the shopping behaviour of customers of offline retail stores.
Impressions of the Data Days Conference 2014: http://bit.ly/1s4vTqu
Data Days 2014 is supported by our international partners Adzine, brand eins, the BVDW e.V., ComputerWeekly, dataconomy, Deutsche Startups, golem.de, 100%MATIC, NetzNews, Offremedia, OnlineMarketing.de, PII 2014, Startupbusiness and turi2.de.
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo, Milan and Amsterdam.