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Paris, 22.09.2014: nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announces that Augustin Decré has been promoted to Director Southern Europe, a newly created position at nugg.ad
After three years as Managing Director France, during which he established the French market, Augustin Decré will now support the further development of the Southern European and Benelux markets. These include France, Italy, Spain, Greece, Portugal, Belgium, The Netherlands and Luxembourg, whereby Decré will work closely with the respective Country Directors. The appointment comes at a time in which nugg.ad continues to strengthen its international position and aims at realising the high potential of markets such as Italy and The Netherlands.
"Southern Europe and Benelux are markets in which publishers have a mature stance towards targeting and audience-based advertising,” says Stephan Noller, CEO at nugg.ad. “These new buying models are well established in France and currently serves as an example for the rest of Europe. Following the successful development of our solutions on the French market, it is a logical choice to assign Augustin the task of helping our clients in the new markets he now supports."
"Alongside the respective Country Directors, I very much look forward to fostering the further development of nugg.ad by creating a positive momentum in the South European and Benelux markets," says Augustin Decré, Managing Director Southern Europe. “The strengthening of these regions is a high priority for nugg.ad. We will thus focus on optimising the targeting capabilities of publishers and the way they use data there – a mission we have set ourselves in numerous other European markets since 2006."
About nugg.ad - Europe's Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates, such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo, Milan and Amsterdam.