Paris, 18.11.2013. Amaury Médias announces the launch of its predictive behavourial targeting solution with the nugg.ad technology and kicks off the marketing of its qualified data in a first campaign with L’OR EspressO and its agency, OMD. They launch "Ultimates", the brand new line, compatible with Nespresso machines, on November 20th on l’Equipe.fr and LeParisien.fr.
The predictive behavioural targeting offering provided by Amaury Médias allows advertisers to deliver their ad campaign on LeParisien.fr and l’Equipe.fr with an audience segment created from the lifestyle and consumer behaviours of users.
As part of this offering, Amaury Médias benefits from the nugg.ad technology to qualify all of its 11 million unique users according to their sociodemographic profiles, comprised of 80 parameters, adjusted in real-time.
Augustin Decré, Managing Director nugg.ad France welcomes this partnership: "We are happy to work with Amaury Médias as they place the audience at the heart of their development strategy. nugg.ad will support them in this strategy and empower them with our targeting solutions to help them meet their needs"
19 specific hotpots were formed by Amaury Médias, amongst which are:
- On L’équipe.fr: Gentlemen, Money makers, Sports enthusiasts ...
- On LeParisien.fr: Fashion lovers, Decision makers, Movers ...
Due to nugg.ad’s predictive behavioural targeting technology, campaigns benefit from the combination of real-time data and qualitative contexts. Broad and targeted campaigns on l’Equipe.fr and LeParisien.fr become more efficient.
About Amaury Médias:
Amaury Group’s Saleshouse - Amaury Médias - has 230 employees and markets all brands of the multi-media group: Le Parisien-Aujourd'hui en France, L'Equipe, France Football, Vélo Magazine, le Journal du Golf.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include BBC Worldwide, AT Internet, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, VivaKi, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.