Athens / Berlin 14.04.2013. Adweb, the fastest growing digital operation in Greece and Cyprus, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announced today that they have signed a strategic agreement. Adweb now acts as a representative agency for nugg.ad in Greece and Cyprus, whereby it will be providing publishers, agencies and advertisers with seamless access to the advanced Predictive Behavioral Targeting (PBT) solutions of nugg.ad.
The cooperation aims to further expand nugg.ad’s business in Greece and Cyprus and thereby strengthen the company’s position as a technological leader for predictive targeting in Europe. For the deployment of its solution via Adweb’s proprietary network, nugg.ad will utilize the entire range of its Predictive Behavioral Targeting technology, making the provision of relevant advertising to specific target groups possible and thus allowing advertisers to plan efficient and budget-optimised campaigns. A strong focus is to be laid on the marketing of nugg.ad’s Programmatic Premium Solutions, as it allows publishers to improve their inventory within the Greek and Cypriot market and thus offers a new dimension in monetisation at a premium level. Moreover, Adweb will provide its clients with around-the-clock 1st level support and training, to ensure they can best focus on their business.
Stéphane Printz, Director of International Sales at nugg.ad, said: "We are delighted to have made the next step in a region in which nugg.ad has been very active in the past two years, by winning Adweb as our exclusive sales agent for the Greek and Cypriot market. We have great faith in the expertise and long-standing experience of the Adweb team and its founder, Spyros Papageorgiou, and are confident to have found the ideal partner to successfully market nugg.ad's cutting-edge solutions in Greece and Cyprus."
Spyros Papageorgiou, Founder & Managing partner of Adweb, said "We are thrilled to be collaborating with nugg.ad and bring the holistic PBT-solutions to the Greek and Cypriot market. The ability to target across digital platforms in an integrated fashion can help significantly improve the efficiency and effectiveness of all buys - both traditional and programmatic. The nugg.ad PBT technology is a true "game changer" to the digital media landscape.
Adweb (www.adweb.gr) was founded in 2008 and is an online media sales house for the Greek and Cypriot market. It offers advertisers innovative communication solutions and the means to build effective and direct relationships with their target audience through innovative technology, creative propositions and a dynamic network of publishers. For publishers, Adweb provides strategic partnerships and solid relations with the leading brands and the advertising market aiming to maximize revenue and strengthen their market proposition. With Adweb’s flexibility, experience and innovative approach it gives the answers to complex marketing challenges and has thus become a valuable partner for online advertising in Greece and Cyprus.
About nugg.ad - Europe's Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach and in recognition of its exemplary Online Behavioral Advertising practices, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal by ePrivacyconsult GmbH and the European Privacy Seal, EuroPriSe. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS, BBC Worldwide & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo and Amsterdam.