NOVITA'

CASE STUDIES

Goldbach Audience, Omnimedia, Ringier and Swisscom Advertising have launched the "Swiss Audience Network“. In the newly created targeting network, which is based on the Open Targeting Platform™ of nugg.ad, attractive target groups of high-reach premium sites can be booked directly without duplicates for the first time. With this solution, the internet has closed the gap to traditional TV and print media regarding reach, target groups, campaign management and planning security, and has thus become even more relevant for major brands.

Read more …

The recent survey “OMS – Desktop vs. Mobile” demonstrates for the first time what content is mainly used on mobile news websites, and illustrates the differences between mobile user behaviour and desktop-based usage. Advertising customers profit from valuable research findings that support the planning and creation processes for successful mobile campaigns.

Read more …

nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, continues to follow its strategy of international expansion with the foundation of its new branch in Oslo, Norway. The newly opened office will thereby be headed by Jørn Korbi from 1st of March, whom nugg.ad has appointed as the Country Manager for Norway.

Read more …

Microsoft Advertising has upgraded its Premium-Rotation-Portfolio and is thereby implementing nugg.ad technology. Together with Europe’s leading specialist in digital target group marketing and brand engagement measurement, Microsoft Advertising can now provide a synergy of entertainment, interactivity and a strong advertising impact.

Read more …

Big data and the abundance of information that it involves, makes the interpretation and operation of data a complex issue. FigaroMedias provides the harmonisation of Figaro Group’s entire data set and makes it more usable by performing the transition from BIG DATA to FIGDATA – a service that provides powerful and qualified personal and content-based data.

Read more …

DataExchanger, the Polish broker of intent data, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announce that they are collaborating as of now. DataExchanger's detailled data such as purchase intentions and unusual interests, together with nugg.ad’s technology enable optimized performance campaigns. Current and future clients profit from very granulated performance data together with nugg.ad’s innovative targeting technology.

Read more …

The online service of Lagardère Publicité announced the launch of its new data offer as well as its first tailor-made targeted campaign for the WITHINGS brand, a developer of applications and smart connected devices.

Read more …

TF1 Publicité has partnered with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, to drive advertising campaigns on desktop computers. The offer includes the marketing of display and video formats on all TF1 media brands (such as MYTF1, Eurosport, WAT and MYTF1NEWS).

Read more …

Amaury Médias announces the launch of its predictive behavourial targeting solution with the nugg.ad technology and kicks off the marketing of its qualified data in a first campaign with L’OR EspressO and its agency, OMD. They launch "Ultimates", the brand new line, compatible with Nespresso machines, on November 20th on l’Equipe.fr and LeParisien.fr.

Read more …

nugg.ad, Europe's leading specialist in target group marketing, has been awarded the EDAA Trust Seal by ePrivacyconsult GmbH to recognise its exemplary Online Behavioral Advertising practices. The European Digital Advertising Alliance (EDAA) is focused on the voluntary self-regulation of the digital advertising sector in terms of usage-based online advertising. nugg.ad was one of only a very few online companies that were certified for their implementation of the EU OBA framework initiative, which aims to ensure the highest standards of data protection.

Read more …