NOVITA'

CASE STUDIES

YOC, a leading provider of mobile advertising in Europe, has announced a strategic cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement.

Read more …

Havas Media, the media division of the world’s leading communications groups, Havas, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide targeted programmatic campaigns in the Polish market.

Read more …

nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has strengthened its position as a pioneer for mobile targeting solutions, by teaming up with Mobsta, a UK-based sales house for premium mobile and tablet ads, to provide audience targeting, brand engagement measurement and brand optimisation for mobile web and mobile app campaigns in the UK.

Read more …

To specifically reach users willing to donate money, Swisscom Advertising deployed nugg.ad’s innovative branding technology as part of an online display campaign for SOS Children’s Villages, which had been realised by the media agency Mediaplus. Compared to users without any campaign contact, the willingness to donate money for the non-profit organisation SOS Children’s Villages was thereby significantly increased by up to 20%.

Read more …

smartclip, the leading marketer and technology innovator for multiscreen video advertising, has expanded its cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement. Based on nugg.ad’s high-reach demographic target group data, mobile video, the most rapidly growing video segment, will now become accessible to advertisers via smartclip. For advertising campaigns in the mobile video segment, smartclip is counting on the features of nugg.ad’s Programmatic Premium Solutions to optimise its mobile publisher portfolio.

Read more …

Naftemporiki, a major publisher of financial and business newspapers in Greece, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide improved targeting opportunities to advertisers on Naftemporiki’s websites with immediate effect.

Read more …

Adweb, the fastest growing digital operation in Greece and Cyprus, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announced today that they have signed a strategic agreement. Adweb now acts as a representative agency for nugg.ad in Greece and Cyprus, whereby it will be providing publishers, agencies and advertisers with seamless access to the advanced Predictive Behavioral Targeting (PBT) solutions of nugg.ad.

Read more …

The SINUS Institute, specialised in psychological and socio-scientific research and consulting, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have converted the Sinus-Milieus® into digital form for the first time in Germany. As of now, advertisers benefit from the digital Sinus-Milieus®, which this exclusive partnership makes available. 

Read more …

Thanks to nugg.ad technology, t@rget+  allows a deep analysis of the audience , over 10M unique users, around 80 variables of socio-demographic, products interest, consumer behavior or purchase intent.

 

Read more …

For  more  than  18  years  AT  Internet  has  epitomised  one  of  the  examples  of  French  success  in  the  digital  sector.  Over  the  last  few  months,  the  European  digital  analytics  leader  has  taken  another  important  step  forward  by  winning  significant  market  share  on  an  international  level,  and  doesn't  plan  on  stopping  there…

Read more …