Audience Toolbox

Une gammes complète de solutions dédiées au ciblage, à la mesure d’efficacité, et à l’optimisation de campagnes

Demandez plus à votre DMP : la technologie unique de nugg.ad offre bien plus qu’une simple plateforme de stockage de données. Nous accompagnons les éditeurs, les régies, les annonceurs et les agences avec de nombreux outils pour cibler leurs campagnes plus efficacement, pour mesurer leur efficacité et améliorer leur connaissance de l’audience.

STANDARD TARGET GROUPS

GOAL		REACH DEFINED AUDIENCES / INCREASE OF CAMPAIGN TARGET GROUP SHARE / WIN NEW CUSTOMERS / INCREASE BRAND IMPACT WITHIN BRANDING CAMPAIGNS

NUGG.AD PRODUCT		AUDIENCE TARGETING WITH PREDICTIVE BEHAVIOURAL TARGETING

DESCRIPTION		STANDARDISED TARGET GROUPS FOR CAMPAIGNS WITH HIGH REACH & LESS WASTAGE

EXAMPLE		SOCIODEMOGRAPHIC DATA: AGE, INCOME, GENDER, ETC. / PRODUCT INTERESTS / CONSUMER BEHAVIOUR & ATTITUDES

DATA TYPE & SOURCE		PREDICTIONS BASED ON BEHAVIOURAL AUDIENCE DATA AND SURVEY DATA

BRAND IMPACT OPTIMISATION

GOAL		BRANDING CAMPAIGNS TO INCREASE BRAND IMPACT (E.G. AWARENESS FOR A PRODUCT) / WIN NEW CUSTOMERS / ESTABLISH BRAND IN THE RELEVANT SET

NUGG.AD PRODUCT		BRANDING SOLUTIONS: BRANDING OPTIMISER

DESCRIPTION		OPTIMISATION OF BRAND IMPACT BASED ON ADVERTISER-SPECIFIC BRAND ENGAGEMENT MEASUREMENT

EXAMPLE		OPTIMISATION OF: BRAND AWARENESS, PURCHASE INTENTION OR BRAND AFFINITY

DATA TYPE & SOURCE		PREDICTIONS BASED ON CAMPAIGN-SPECIFIC SURVEYS

BRAND SPECIFIC TARGET GROUPS

GOAL		WIN NEW CUSTOMERS / ESTABLISH BRAND IN THE RELEVANT SET / INCREASE BRAND IMPACT AMONG USERS WITH HIGH BRAND AFFINITY

NUGG.AD PRODUCT		BRANDING SOLUTIONS: BRAND AUDIENCE TARGETING

DESCRIPTION		TARGET USERS WHO RESEMBLE VISITORS OF SPECIFIC WEBSITE SEGMENTS, THIS TARGET AUDIENCE CAN BE ADDRESSED ACROSS DIFFERENT PUBLISHERS

EXAMPLE		BRAND AUDIENCE TARGETING AUTOMATICALLY IDENTIFIES USERS WITH STRONG BRAND OR PRODUCT AFFINITY DURING HIGH REACH DISPLAY/VIDEO CAMPAIGNS

DATA TYPE & SOURCE		PREDICTIONS BASED ON BRAND OR PRODUCT WEBSITE MEASUREMENT

FACTUAL DATA

GOAL		ADDRESS SPECIFIC TARGET GROUPS, INCREASE CONVERSION RATES, REDUCE COST PER LEAD

NUGG.AD PRODUCT		DATA SOLUTIONS

DESCRIPTION		DATA MANAGEMENT PLATFORM AND DATA EXCHANGE FOR FACTUAL 1ST & 3RD PARTY TARGET GROUP DATA, E.G. INTENT FOR SPECIFIC PRODUCTS

EXAMPLE		ADDRESS USERS IN THE BUYING PROCESS, WHO SURFED ON SITES WITH THE ACCORDING PRODUCTS SUCH AS SUVS, VIDEO GAMES, NOTEBOOKS, SPECIFIC INSURANCES ETC.

DATA TYPE & SOURCE		A) FACTUAL INTENT DATA FROM CLASSIFIEDS, PRICE COMPARISON SITES, ONLINE CATALOGUES ETC. B) DATA PREDICTIONS BASED ON FACTUAL INTENT DATA IN ORDER TO MAXIMISE TARGET GROUP REACH

CUSTOMISED TARGET GROUPS

GOAL		SPECIFIC CAMPAIGN GOALS / REACH DEFINED AUDIENCES / INCREASE OF TARGET GROUP SHARE / WIN NEW CUSTOMERS / BRANDING CAMPAIGNS / CROSSMEDIA

NUGG.AD PRODUCT		CUSTOMISED AUDIENCE SOLUTIONS

DESCRIPTION		DEVELOPMENT OF CUSTOMISED TARGET GROUPS FOR SPECIFIC NEEDS OF AGENCIES, ADVERTISERS OR PUBLISHERS

EXAMPLE		PREDICTIVE TARGETING BASED ON ADVERTISER DATA FROM ONLINE MEASUREMENTS OR OFFLINE DATA / CROSSMEDIA TARGET GROUPS (E.G. WITH PANEL DATA)

DATA TYPE & SOURCE		PREDICTIONS BASED ON CUSTOMER SPECIFIC ONLINE DATA, ONLINE MARKET RESEARCH OR ADVERTISER OFFLINE DATA (E.G. PANELS OR CRM DATA)

CONTACT CLASS MANAGEMENT

GOAL		MEASURE AND OPTIMISE THE EFFECTIVE NUMBER OF AD CONTACTS WITHIN A TARGET GROUP, BRAND IMPACT OPTIMISATION

NUGG.AD PRODUCT		CONTACT CLASS MEASUREMENT AND OPTIMISATION

DESCRIPTION		DISPLAY AD EXPOSURE, INCREASES THE NUMBER OF USERS WITH THE OPTIMUM AD EXPOSURE VIA FREQUENCY BOOSTING AND CAPPING

EXAMPLE		MEASUREMENT: DISPLAY AD EXPOSURE DISTRIBUTION. OPTIMISATION EXAMPLE: 8X MORE CLIENTS WITH 4 CONTACTS (COMPARED TO THE CONTROL GROUP)

DATA TYPE & SOURCE		AD EXPOSURE MEASUREMENT, PROBABILITIES OF AD EXPOSURE LEVELS

BRAND ENGAGEMENT MEASUREMENT

GOAL		MEASUREMENT OF BRAND IMPACT, DETAILED EVALUATION OF BRANDING CAMPAIGNS

NUGG.AD PRODUCT		BRAND ENGAGEMENT MEASUREMENT

DESCRIPTION		MEASUREMENT OF BRAND EFFECTS, E.G. BRAND AWARENESS, AFFINITY OR PURCHASE INTENT AMONG USERS WITH OR WITHOUT CAMPAIGN CONTACT

EXAMPLE		RESULT: BRAND AWARENESS OF 80% AMONG USERS WITH CAMPAIGN CONTACT- AN INCREASE OF 35% COMPARED TO THE CONTROL GROUP WITHOUT AD EXPOSURE

DATA TYPE & SOURCE		CUSTOMISED BRAND SPECIFIC SURVEYS & AD EXPOSURE MEASUREMENT DATA

TARGET GROUP IDENTIFICATION

GOAL		TARGET GROUP IDENTIFICATION / DATA CAN BE USED FOR ONLINE DISPLAY & VIDEO ADVERTISING OR OTHER ACTIVITIES (E.G. DIRECT MAILSHOTS WITH LESS WASTAGE)

NUGG.AD PRODUCT		TARGET GROUP INSIGHTS OR BRAND USER PROFILE REPORT

DESCRIPTION		DETAILED REPORT WITH SOCIODEMOGRAPHIC AND PRODUCT INTEREST INSIGHTS ON THE AUDIENCE OF AN ADVERTISER’S WEBSITES OR BRAND CAMPAIGN AUDIENCES

EXAMPLE		INSIGHTS: VISITORS OF A SPECIFIC PRODUCT WEBSITE ARE PREDOMINANTLY FEMALE, BETWEEN 30–49 & HIGH INCOME EARNERS (COMPARED TO THE AVERAGE USERS OR NON BRAND AFFINE USERS)

DATA TYPE & SOURCE		DETAILED REPORT BASED ON MEASUREMENT ON BRAND OR PRODUCT WEBSITE OR MEASUREMENT DURING ONLINE CAMPAIGN BASED ON SURVEYS

TARGET GROUP SHARE MEASUREMENT

GOAL		EVALUATION OF TARGET GROUP SHARE & TARGETING EFFICIENCY

NUGG.AD PRODUCT		AUDIENCE REPORT

DESCRIPTION		PROVIDES ACCURATE INFORMATION REGARDING WHICH PROPORTION OF USERS WITH CAMPAIGN EXPOSURE BELONGS TO THE DEFINED TARGET GROUP

EXAMPLE		THE TARGET GROUP SHARE WITHIN A TARGETED PBT CAMPAIGN IS 30%, AND 18% WITHOUT TARGETING (CONTROL FLIGHT) – PBT BOOSTS TARGET GROUP SHARE BY 67%

DATA TYPE & SOURCE		MEASUREMENT DATA BASED ON ONSITE SURVEYS & CAMPAIGN MEASUREMENTS

AUDIENCE TOOLBOX

CASE STUDIES

Audience Toolbox

Une gammes complète de solutions dédiées au ciblage, à la mesure d’efficacité, et à l’optimisation de campagnes

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