Optimisent la
fréquence
d’exposition : x8
Demandez plus à votre DMP : la technologie unique de nugg.ad offre bien plus qu’une simple plateforme de stockage de données. Nous accompagnons les éditeurs, les régies, les annonceurs et les agences avec de nombreux outils pour cibler leurs campagnes plus efficacement, pour mesurer leur efficacité et améliorer leur connaissance de l’audience.
GOAL |
REACH DEFINED AUDIENCES / INCREASE OF CAMPAIGN TARGET GROUP SHARE / |
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NUGG.AD PRODUCT | AUDIENCE TARGETING WITH PREDICTIVE BEHAVIOURAL TARGETING | |
DESCRIPTION | STANDARDISED TARGET GROUPS FOR CAMPAIGNS WITH HIGH REACH & LESS WASTAGE | |
EXAMPLE | SOCIODEMOGRAPHIC DATA: AGE, INCOME, GENDER, ETC. / PRODUCT INTERESTS / CONSUMER BEHAVIOUR & ATTITUDES | |
DATA TYPE & SOURCE |
PREDICTIONS BASED ON BEHAVIOURAL AUDIENCE DATA AND SURVEY DATA |
GOAL |
BRANDING CAMPAIGNS TO INCREASE BRAND IMPACT (E.G. AWARENESS FOR A |
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NUGG.AD PRODUCT | BRANDING SOLUTIONS: BRANDING OPTIMISER | |
DESCRIPTION |
OPTIMISATION OF BRAND IMPACT BASED ON ADVERTISER-SPECIFIC |
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EXAMPLE | OPTIMISATION OF: BRAND AWARENESS, PURCHASE INTENTION OR BRAND AFFINITY | |
DATA TYPE & SOURCE |
PREDICTIONS BASED ON CAMPAIGN-SPECIFIC SURVEYS |
GOAL |
WIN NEW CUSTOMERS / ESTABLISH BRAND IN THE RELEVANT SET / |
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NUGG.AD PRODUCT | BRANDING SOLUTIONS: BRAND AUDIENCE TARGETING | |
DESCRIPTION |
TARGET USERS WHO RESEMBLE VISITORS OF SPECIFIC WEBSITE SEGMENTS, THIS |
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EXAMPLE |
BRAND AUDIENCE TARGETING AUTOMATICALLY IDENTIFIES USERS WITH STRONG |
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DATA TYPE & SOURCE |
PREDICTIONS BASED ON BRAND OR PRODUCT WEBSITE MEASUREMENT |
GOAL |
ADDRESS SPECIFIC TARGET GROUPS, INCREASE CONVERSION RATES, |
|
NUGG.AD PRODUCT | DATA SOLUTIONS | |
DESCRIPTION | DATA MANAGEMENT PLATFORM AND DATA EXCHANGE FOR FACTUAL 1ST & 3RD PARTY TARGET GROUP DATA, E.G. INTENT FOR SPECIFIC PRODUCTS | |
EXAMPLE |
ADDRESS USERS IN THE BUYING PROCESS, WHO SURFED ON SITES WITH THE ACCORDING PRODUCTS SUCH AS SUVS, VIDEO GAMES, NOTEBOOKS, SPECIFIC INSURANCES ETC. |
|
DATA TYPE & SOURCE |
A) FACTUAL INTENT DATA FROM CLASSIFIEDS, PRICE COMPARISON SITES, ONLINE |
GOAL |
SPECIFIC CAMPAIGN GOALS / REACH DEFINED AUDIENCES / INCREASE OF TARGET |
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NUGG.AD PRODUCT | CUSTOMISED AUDIENCE SOLUTIONS | |
DESCRIPTION | DEVELOPMENT OF CUSTOMISED TARGET GROUPS FOR SPECIFIC NEEDS OF AGENCIES, ADVERTISERS OR PUBLISHERS |
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EXAMPLE |
PREDICTIVE TARGETING BASED ON ADVERTISER DATA FROM ONLINE MEASUREMENTS |
|
DATA TYPE & SOURCE |
PREDICTIONS BASED ON CUSTOMER SPECIFIC ONLINE DATA, ONLINE MARKET |
GOAL |
MEASURE AND OPTIMISE THE EFFECTIVE NUMBER OF AD CONTACTS WITHIN |
|
NUGG.AD PRODUCT | CONTACT CLASS MEASUREMENT AND OPTIMISATION | |
DESCRIPTION | DISPLAY AD EXPOSURE, INCREASES THE NUMBER OF USERS WITH THE OPTIMUM AD EXPOSURE VIA FREQUENCY BOOSTING AND CAPPING |
|
EXAMPLE |
MEASUREMENT: DISPLAY AD EXPOSURE DISTRIBUTION. OPTIMISATION EXAMPLE: |
|
DATA TYPE & SOURCE |
AD EXPOSURE MEASUREMENT, PROBABILITIES OF AD EXPOSURE LEVELS |
GOAL |
MEASUREMENT OF BRAND IMPACT, DETAILED EVALUATION OF BRANDING CAMPAIGNS |
|
NUGG.AD PRODUCT | BRAND ENGAGEMENT MEASUREMENT | |
DESCRIPTION | MEASUREMENT OF BRAND EFFECTS, E.G. BRAND AWARENESS, AFFINITY OR PURCHASE INTENT AMONG USERS WITH OR WITHOUT CAMPAIGN CONTACT |
|
EXAMPLE |
RESULT: BRAND AWARENESS OF 80% AMONG USERS WITH CAMPAIGN CONTACT- AN |
|
DATA TYPE & SOURCE |
CUSTOMISED BRAND SPECIFIC SURVEYS & AD EXPOSURE MEASUREMENT DATA |
GOAL |
TARGET GROUP IDENTIFICATION / DATA CAN BE USED FOR ONLINE DISPLAY & VIDEO |
|
NUGG.AD PRODUCT | TARGET GROUP INSIGHTS OR BRAND USER PROFILE REPORT | |
DESCRIPTION | DETAILED REPORT WITH SOCIODEMOGRAPHIC AND PRODUCT INTEREST INSIGHTS ON THE AUDIENCE OF AN ADVERTISER’S WEBSITES OR BRAND CAMPAIGN AUDIENCES |
|
EXAMPLE |
INSIGHTS: VISITORS OF A SPECIFIC PRODUCT WEBSITE ARE PREDOMINANTLY FEMALE, BETWEEN 30–49 & HIGH INCOME EARNERS (COMPARED TO THE AVERAGE USERS OR NON BRAND AFFINE USERS) |
|
DATA TYPE & SOURCE |
DETAILED REPORT BASED ON MEASUREMENT ON BRAND OR PRODUCT WEBSITE |
GOAL |
EVALUATION OF TARGET GROUP SHARE & TARGETING EFFICIENCY |
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NUGG.AD PRODUCT | AUDIENCE REPORT | |
DESCRIPTION | PROVIDES ACCURATE INFORMATION REGARDING WHICH PROPORTION OF USERS WITH CAMPAIGN EXPOSURE BELONGS TO THE DEFINED TARGET GROUP | |
EXAMPLE |
THE TARGET GROUP SHARE WITHIN A TARGETED PBT CAMPAIGN IS 30%, AND 18% |
|
DATA TYPE & SOURCE |
MEASUREMENT DATA BASED ON ONSITE SURVEYS & CAMPAIGN MEASUREMENTS |