SMART AUDIENCE PLATFORM™

BY EUROPE'S AUDIENCE EXPERTS

SMART AUDIENCE PLATFORM™

BY EUROPE'S AUDIENCE EXPERTS

SMART AUDIENCE PLATFORM™

BY EUROPE'S AUDIENCE EXPERTS

MULTICHANNEL AUDIENCE TARGETING

SMART DATA MANAGEMENT PLATFORM & DATA EXCHANGE

CASE STUDIES

LEARN MORE ABOUT SMART AUDIENCES: 

 

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Data-driven Marketing - The Zalando Code

What is the secret behind Zalando's rapid growth and which roles do Zalando Media Solutions and nugg.ad play? W&V has taken a glance at the marketing engine room of the fashion platform:

https://www.wuv.de/marketing/das_ist_der_zalando_code

The programmatic premium publisher marketplaces La Place Media and Audience Square decided to bring together their data-driven audiences via nugg.ad, to launch the new product “Ace”, a video skin format by StickyADS.tv. 

Read more …

Starting in March, heise online, one of the leading opinion-forming media providers for German-language high-tech news, sets upon the targeting specialist’s machine learning technology. Thus, heise online benefits from nugg.ad’s data-driven targeting. Key factors for the cooperation were the high standards of privacy and the innovative targeting solutions offered by nugg.ad.

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Compared to the concentration of decision-makers within the German overall population (four per cent, see LAE 2015 decision-maker), the amount of company decision-makers is disproportionally high (19 per cent) among the users of more than 550 high quality offers by OMS in their digital portfolio. This was proven by the results of a recent user analysis, which was conducted by the research unit of nugg.ad “Audience & Research” on behalf of the premium marketer.

Read more …

Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports