MULTICHANNEL AUDIENCE TARGETING

CASE STUDIES

Multichannel Audience Targeting

The right target groups for all campaign goals

Based on nugg.ad's smart technology you can reach all kinds of target groups effectively.  Sales houses, agencies and advertisers particularly benefit from our expertise in customised audiences & targeting solutions.

The next level of data-driven advertising – powered by smart data

nugg.ad Multichannel Audience Targeting is based on various data sources and powered by intelligent machine learning. In comparison to other platforms, nugg.ad's smart technology is not only capable of gathering, but also of computing extensive target group information in real-time for a large number of users. nugg.ad provides target groups either based on factual data or smart data computing incl. individual / combined audience segments.

 

Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports