AUDIENCE TOOLBOX

CASE STUDIES

Audience Toolbox

Benefit from the full range of solutions for audience targeting, brand measurement, optimisation, insights & more.

Get more out of data-driven advertising: nugg.ad's unique technology offers far more capabilities than classical data management platforms. We provide sales houses, agencies and advertisers with a holistic range of tools to reach target groups efficiently, to measure campaign effectiveness and to gain advanced target group insights.
 

 

STANDARD TARGET GROUPS
GOAL  

REACH DEFINED AUDIENCES / INCREASE OF CAMPAIGN TARGET GROUP SHARE /
WIN NEW CUSTOMERS / INCREASE BRAND IMPACT WITHIN BRANDING CAMPAIGNS

     
NUGG.AD PRODUCT   AUDIENCE TARGETING WITH PREDICTIVE BEHAVIOURAL TARGETING
     
DESCRIPTION   STANDARDISED TARGET GROUPS FOR CAMPAIGNS WITH HIGH REACH & LESS WASTAGE
     
EXAMPLE   SOCIODEMOGRAPHIC DATA: AGE, INCOME, GENDER, ETC. / PRODUCT INTERESTS / CONSUMER BEHAVIOUR & ATTITUDES 
     
DATA TYPE & SOURCE  

PREDICTIONS BASED ON BEHAVIOURAL AUDIENCE DATA AND SURVEY DATA

BRAND IMPACT OPTIMISATION
GOAL  

BRANDING CAMPAIGNS TO INCREASE BRAND IMPACT (E.G. AWARENESS FOR A
PRODUCT) / WIN NEW CUSTOMERS / ESTABLISH BRAND IN THE RELEVANT SET

     
NUGG.AD PRODUCT   BRANDING SOLUTIONS: BRANDING OPTIMISER
     
DESCRIPTION  

 OPTIMISATION OF BRAND IMPACT BASED ON ADVERTISER-SPECIFIC
BRAND ENGAGEMENT MEASUREMENT

     
EXAMPLE   OPTIMISATION OF: BRAND AWARENESS, PURCHASE INTENTION OR BRAND AFFINITY
     
DATA TYPE & SOURCE  

PREDICTIONS BASED ON CAMPAIGN-SPECIFIC SURVEYS

BRAND SPECIFIC TARGET GROUPS
GOAL  

WIN NEW CUSTOMERS / ESTABLISH BRAND IN THE RELEVANT SET /
INCREASE BRAND IMPACT AMONG USERS WITH HIGH BRAND AFFINITY

     
NUGG.AD PRODUCT   BRANDING SOLUTIONS: BRAND AUDIENCE TARGETING
     
DESCRIPTION  

TARGET USERS WHO RESEMBLE VISITORS OF SPECIFIC WEBSITE SEGMENTS, THIS
TARGET AUDIENCE CAN BE ADDRESSED ACROSS DIFFERENT PUBLISHERS

     
EXAMPLE  

BRAND AUDIENCE TARGETING AUTOMATICALLY IDENTIFIES USERS WITH STRONG
BRAND OR PRODUCT AFFINITY DURING HIGH REACH DISPLAY/VIDEO CAMPAIGNS

     
DATA TYPE & SOURCE  

PREDICTIONS BASED ON BRAND OR PRODUCT WEBSITE MEASUREMENT

FACTUAL DATA
GOAL  

ADDRESS SPECIFIC TARGET GROUPS, INCREASE CONVERSION RATES,
REDUCE COST PER LEAD

     
NUGG.AD PRODUCT   FACTUAL DATA
     
DESCRIPTION   DATA MANAGEMENT PLATFORM AND DATA EXCHANGE FOR FACTUAL 1ST & 3RD PARTY TARGET GROUP DATA, E.G. INTENT FOR SPECIFIC PRODUCTS
     
EXAMPLE  

ADDRESS USERS IN THE BUYING PROCESS, WHO SURFED ON SITES WITH THE ACCORDING PRODUCTS SUCH AS SUVS, VIDEO GAMES, NOTEBOOKS, SPECIFIC INSURANCES ETC.

     
DATA TYPE & SOURCE  

A) FACTUAL INTENT DATA FROM CLASSIFIEDS, PRICE COMPARISON SITES, ONLINE
CATALOGUES ETC. B) DATA PREDICTIONS BASED ON FACTUAL INTENT DATA IN ORDER TO MAXIMISE TARGET GROUP REACH

CUSTOMISED TARGET GROUPS
GOAL  

SPECIFIC CAMPAIGN GOALS / REACH DEFINED AUDIENCES / INCREASE OF TARGET
GROUP SHARE / WIN NEW CUSTOMERS / BRANDING CAMPAIGNS / CROSSMEDIA

     
NUGG.AD PRODUCT   CUSTOMISED AUDIENCE SOLUTIONS
     
DESCRIPTION   DEVELOPMENT OF CUSTOMISED TARGET GROUPS FOR SPECIFIC NEEDS OF
AGENCIES, ADVERTISERS OR PUBLISHERS
     
EXAMPLE  

PREDICTIVE TARGETING BASED ON ADVERTISER DATA FROM ONLINE MEASUREMENTS
OR OFFLINE DATA / CROSSMEDIA TARGET GROUPS (E.G. WITH PANEL DATA)

     
DATA TYPE & SOURCE  

PREDICTIONS BASED ON CUSTOMER SPECIFIC ONLINE DATA, ONLINE MARKET
RESEARCH OR ADVERTISER OFFLINE DATA (E.G. PANELS OR CRM DATA)

 

CONTACT CLASS MANAGEMENT
GOAL  

MEASURE AND OPTIMISE THE EFFECTIVE NUMBER OF AD CONTACTS WITHIN
A TARGET GROUP, BRAND IMPACT OPTIMISATION

     
NUGG.AD PRODUCT   CONTACT CLASS MEASUREMENT AND OPTIMISATION
     
DESCRIPTION   DISPLAY AD EXPOSURE, INCREASES THE NUMBER OF USERS WITH THE
OPTIMUM AD EXPOSURE VIA FREQUENCY BOOSTING AND CAPPING
     
EXAMPLE  

MEASUREMENT: DISPLAY AD EXPOSURE DISTRIBUTION. OPTIMISATION EXAMPLE:
8X MORE CLIENTS WITH 4 CONTACTS (COMPARED TO THE CONTROL GROUP)

     
DATA TYPE & SOURCE  

AD EXPOSURE MEASUREMENT, PROBABILITIES OF AD EXPOSURE LEVELS

BRAND ENGAGEMENT MEASUREMENT
GOAL  

MEASUREMENT OF BRAND IMPACT, DETAILED EVALUATION OF BRANDING CAMPAIGNS

     
NUGG.AD PRODUCT   BRAND ENGAGEMENT MEASUREMENT
     
DESCRIPTION   MEASUREMENT OF BRAND EFFECTS, E.G. BRAND AWARENESS, AFFINITY OR
PURCHASE INTENT AMONG USERS WITH OR WITHOUT CAMPAIGN CONTACT
     
EXAMPLE  

RESULT: BRAND AWARENESS OF 80% AMONG USERS WITH CAMPAIGN CONTACT- AN
INCREASE OF 35% COMPARED TO THE CONTROL GROUP WITHOUT AD EXPOSURE

     
DATA TYPE & SOURCE  

CUSTOMISED BRAND SPECIFIC SURVEYS & AD EXPOSURE MEASUREMENT DATA

 

TARGET GROUP IDENTIFICATION
GOAL  

TARGET GROUP IDENTIFICATION / DATA CAN BE USED FOR ONLINE DISPLAY & VIDEO
ADVERTISING OR OTHER ACTIVITIES (E.G. DIRECT MAILSHOTS WITH LESS WASTAGE)

     
NUGG.AD PRODUCT   TARGET GROUP INSIGHTS OR BRAND USER PROFILE REPORT
     
DESCRIPTION   DETAILED REPORT WITH SOCIODEMOGRAPHIC AND PRODUCT INTEREST INSIGHTS
ON THE AUDIENCE OF AN ADVERTISER’S WEBSITES OR BRAND CAMPAIGN AUDIENCES
     
EXAMPLE  

INSIGHTS: VISITORS OF A SPECIFIC PRODUCT WEBSITE ARE PREDOMINANTLY FEMALE, BETWEEN 30–49 & HIGH INCOME EARNERS (COMPARED TO THE AVERAGE USERS OR NON BRAND AFFINE USERS)

     
DATA TYPE & SOURCE  

DETAILED REPORT BASED ON MEASUREMENT ON BRAND OR PRODUCT WEBSITE
OR MEASUREMENT DURING ONLINE CAMPAIGN BASED ON SURVEYS

 

TARGET GROUP SHARE MEASUREMENT
GOAL  

EVALUATION OF TARGET GROUP SHARE & TARGETING EFFICIENCY

     
NUGG.AD PRODUCT   AUDIENCE REPORT
     
DESCRIPTION   PROVIDES ACCURATE INFORMATION REGARDING WHICH PROPORTION OF USERS WITH CAMPAIGN EXPOSURE BELONGS TO THE DEFINED TARGET GROUP
     
EXAMPLE  

THE TARGET GROUP SHARE WITHIN A TARGETED PBT CAMPAIGN IS 30%, AND 18%
WITHOUT TARGETING (CONTROL FLIGHT) – PBT BOOSTS TARGET GROUP SHARE BY 67%

     
DATA TYPE & SOURCE  

MEASUREMENT DATA BASED ON ONSITE SURVEYS & CAMPAIGN MEASUREMENTS

Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports