CASE STUDIES

Privacy

General Information

Maximum data protection & security

For its privacy-compliant IT innovations, nugg.ad received the for..net award and is one of the first companies to have been certified with the independent EDAA Trust Seal. nugg.ad exclusively uses non-personally identifiable data. The anonymisation process ensures that information and data cannot be traced back to a specific user.

Privacy for the nugg.ad System

This Privacy Policy is intended to provide you with information on our privacy and data protection policies over and above the legal requirement. 

For nugg.ad AG predictive behavioral targeting (nugg.ad), the protection of all forms of data is of utmost importance. nugg.ad lives with and from the use of data, but above all from the trust given to us by our customers and our sensitive handling of their data. Our inviolable principles on data protection include the uncompromising respect for the right of informational self-determination of each citizen. 

nugg.ad is uncompromisingly committed to the legal regulations on privacy and data protection in Germany and Europe and, moreover, to perceived privacy requirements. This is why we would like to take this opportunity to inform you about how we handle data at nugg.ad, and the importance of data to our technology.

1. What data do we record and process?

nugg.ad offers website providers a technology that enables them to deliver interest-based advertising. nugg.ad’s interest-based advertising is useful to advertisers because it increases the effectiveness of advertising. It reduces the number of adverts placed, so that you as a user benefit from being shown less advertising, and what you do see is more likely to be relevant to your areas of interest as opposed to random insertion of advertising.

nugg.ad achieves this by using general information based on your internet use. To do this nugg.ad’s technology monitors the usage pattern of internet users by storing a cookie in the browser of your user device with a lifespan of 26 weeks: this means the number of website hits in various subject areas is counted. nugg.ad stores aggregated information about usage patterns with a hashed ID in the nugg.ad system. In other words the specific internet addresses you have visited are not recorded, but nugg.ad stores the frequency of use for various subject areas based on web pages accessed in a cookie (more information about this below under Point 3.). This general information about your internet use can be used by nugg.ad’s technology comprehensively across websites.

Sensitive areas such as religion, health or sexuality are not monitored. Furthermore no other data is recorded. In particular nugg.ad never stores information relating to your name, postal address, email or IP address. We use data protection-friendly technology and a sophisticated anonymisation system, which means that we have no way of finding out who the user viewing a particular page actually is. Data is never passed on to third parties, such as to the local authorities or other companies.

Furthermore nugg.ad carries out surveys of customers on the websites. These surveys are voluntary, unpaid and the user questioned can stop at any point. The information gathered through this means is stored in the nugg.ad system together with a hashed ID.

We will never ask you questions about your ethnic origin, your political opinion, your religious/philosophical views, your trade union activities, your health or your sexual habits. We will also never include these categories when analysing your user behaviour.

Special precautions are taken in the nugg.ad system to comply with the principle of data economy. In particular it is ensured, through an anonymising service operated by an independent party, that no user IP addresses enter the nugg.ad system. Specific technical and contractual arrangements also ensure that this anonymising protection service cannot be circumvented by nugg.ad staff.

2. Target groups and campaign management

nugg.ad identifies relevant target groups for advertising, according to socio-demographic criteria and product interests. We make use of statistical patterns only, which are created by the behaviour of users towards online advertising and editorial content published on websites. To ensure that you are not constantly bombarded with the same advertisements or even feel that they are too intrusive, we count how frequently you are shown an advert in various campaigns. Once you reach a certain level of exposure, you will not be shown any more adverts from that campaign.

3. The use of “cookies”

nugg.ad uses cookies. Of course our cookies do not contain spy, adware, spam or viruses. Our cookies are stored in the browser of your device (for example PC, laptop, smartphone etc.) and have a lifespan of 26 weeks. Both the d-cookie and the dp-cookie are used to analyse target groups and contain the number of page hits in particular subject areas. The ci-cookie is used to store information telling us how often you have been shown a particular advert. The cookies only contain general information about your internet use.

It is not possible for us to trace any information in the cookies back to individual users. In particular we cannot identify a person by name, address or any other data that is directly identifying.

However, of course you have the option of refusing to accept cookies by choosing the relevant setting in your browser, or simply deleting them. There is a short guide to deleting cookies in various browsers on pages 6 & 7.

4. Opt-In/Opt-Out function and Topic Monitor

If you are interested in having advertising even more relevant to your interests displayed on web pages, then you can select an Opt-In here to continue theme-based analysis of your usage habits. If you opt in, the cookie will also be stored on your device’s browser. It will be stored for 1 year. If previously collected nugg.ad cookies (detailed under Point 3) are present in the browser of your device, by setting the Opt-In cookie the following will happen: With your permission the nugg.ad cookie lifespan is lengthened to 1 year (calculated from the moment the cookie is set). Information stored on nugg.ad cookies prior to Opting-In is retained and will be deleted upon the expiration of cookie (maximum 1 year).

You have the right to prevent the recording of information by the nugg.ad system at any time by exercising your right to opt out. If you have already given your consent, you can also cancel it at any time, effective there after. An opt-out will also be stored in a cookie in your browser's device with a lifespan of 10 years, it will be named "nuggstopp", and will be set by "nuggad.net".

Please note that it is not technically possible to detect the Opt-Out if you delete the cookies from your browser.

You can accept or decline online on the nugg.ad homepage or the “My Topic Monitor” page. Click the corresponding button.

The “My Topic Monitor” shows you how nugg.ad has categorised your surfing habits. To do this, the aggregated frequencies of your usage behaviour is read from the cookie, where it is encoded, and displayed in generalised categories. You can find more information on the “My Topic Monitor” page.

5. Data protection

All employees of nugg.ad AG who deal with the data mentioned above sign a secrecy agreement in accordance with paragraph §5 of the Federal German Data Protection Law when they are recruited.

In addition, nugg.ad applies technical and organisational security measures in order to protect data from being manipulated, destroyed or lost. 

6. Contact

If you have any questions on the subject of privacy and data protection, you can contact us at any time by sending an email to privacy@nugg.ad. You are also welcome to contact our data protection officer, Christian Pfeiffer, directly (christian.pfeiffer@nugg.ad). 

It may become necessary to update this Privacy Policy in the future, as a result of further developments in our services or the implementation of new technologies. nugg.ad reserves the right to be able to change this Privacy Policy at any time with immediate effect. We therefore recommend you to read the current version of the Privacy Policy again from time to time.

Privacy for this website

This Privacy Policy is intended to provide you with information on our privacy and data protection policies over and above the legal requirement.

For nugg.ad AG predictive behavioral targeting (nugg.ad), the protection of all forms of data is of utmost importance. nugg.ad lives with and from the use of data, but above all from the trust given to us by our customers and our sensitive handling of their data. Our inviolable principles on data protection include the uncompromising respect for the right of informational self-determination of each citizen.

nugg.ad is uncompromisingly committed to the legal regulations on privacy and data protection in Germany and Europe and, moreover, to perceived privacy requirements. This is why we would like to take this opportunity to inform you about how we handle data at nugg.ad, and the importance of data to our technology. 

1. What data do we record and process?

We do not store any data directly or indirectly relating to your person when you visit our website. We do not store or process your IP address. We do not store or process your browser properties either – such as the browser manufacturer, operating system or enabled/disabled add-ons. However we do use your browser’s preferred language and encoding defaults – both character set and compression settings. The reason for this is so that the page loads more quickly in the required language. These technical parameters are not stored. We do not know which website you came from to access our website. 

2. The use of “cookies”

No cookie will be stored in the browser on your device (for example PC, laptop, smartphone etc.) as a result of your visit to our website. 

3. Data protection

All employees of nugg.ad AG who deal with data directly or indirectly relating to persons sign a secrecy agreement in accordance with paragraph §5 of the Federal German Data Protection Law when they are recruited.

In addition, nugg.ad applies technical and organisational security measures in order to protect data from being manipulated, destroyed or lost.

4. Contact

If you have any questions on the subject of privacy and data protection, you can contact us at any time by sending an email to privacy@nugg.ad. You are also welcome to contact our data protection officer, Christian Pfeiffer, directly (christian.pfeiffer@nugg.ad).

It may become necessary to update this Privacy Policy in the future, as a result of further developments in our services or the implementation of new technologies. nugg.ad reserves the right to be able to change this Privacy Policy at any time with immediate effect. We therefore recommend you to read the current version of the Privacy Policy again from time to time.

DDOW Self-regulation Codex

Protecting your data is essential for us. The whole idea of nugg.ad is based on data and we rely on your trust in handling your data carefully. Beyond our legal obligation, we act in accordance with the self-regulation codex of the German DDOW (Deutscher Datenschutzrat Online-Werbung) and the guidelines of the Online Behavioural Advertising Framework of the IAB Europe regarding interest based online-advertising. The valid self-regulation codex is available through the following link:

 http://www.youronlinechoices.com/de/nutzungsbasierte-online-werbung/ 

Impression Count

Campaign Impression Count

One part of the nugg.ad solution is the measurement of ad impressions (eg with banners) per user (client).

To enable this measurement, a marker (counting pixel) is integrated in the ad creative. Each time the ad is shown on a webpage, it sends a notice to the nugg.ad system. With each notice, nugg.ad writes a cookie named "ci" into the user's browser. The cookie "ci" stores the campaign identification number (campaign-ID), the number of ad impressions, and the date of the last impression.

The cookie will be erased after 26 weeks. No personal data is stored at any time.

What we do with predicted profiles

nugg.ad itself does not post the adverts you see online. We offer website providers a technology that enables them to deliver advertising based on your interests. To achieve this, nugg.ad uses general information based on your internet use.

It works like this: nugg.ad provides a predicted profile of a website visitor who is for instance likely to be male/female, aged between 20 and 30, and interested in travel, sports and consumer electronics. The provider responsible for the selection and display of the ad banner on the web page is then less likely to display advertising for garden accessories. They will tend to insert adverts for a new electronic device that allows sports enthusiasts to record and analyse their sporting activities.

nugg.ad shares these predicted profiles with marketers, advertisers and other providers responsible for online advertising services.  These partners use the predicted profiles for advertising purposes, such as targeting advertisements. They may use third-party service providers, acting on behalf of our partners, to display advertising.