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Lagardère Publicité launches its data offer for WITHINGS

The online service of Lagardère Publicité announced the launch of its new data offer as well as its first tailor-made targeted campaign for the WITHINGS brand, a developer of applications and smart connected devices.

TF1 Publicité and nugg.ad cooperate in order to demonstrate the real impact of targeting on Toyota's digital campaign performance

TF1 Publicité has partnered with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, to drive advertising campaigns on desktop computers. The offer includes the marketing of display and video formats on all TF1 media brands (such as MYTF1, Eurosport, WAT and MYTF1NEWS).

Amaury Médias launches its predictive behavioural targeting solution with nugg.ad

Amaury Médias announces the launch of its predictive behavourial targeting solution with the nugg.ad technology and kicks off the marketing of its qualified data in a first campaign with L’OR EspressO and its agency, OMD. They launch "Ultimates", the brand new line, compatible with Nespresso machines, on November 20th on l’Equipe.fr and LeParisien.fr.

EDAA Trust Seal: nugg.ad is recognised for its exemplary practice within Online Behavioural Advertising

nugg.ad, Europe's leading specialist in target group marketing, has been awarded the EDAA Trust Seal by ePrivacyconsult GmbH to recognise its exemplary Online Behavioral Advertising practices. The European Digital Advertising Alliance (EDAA) is focused on the voluntary self-regulation of the digital advertising sector in terms of usage-based online advertising. nugg.ad was one of only a very few online companies that were certified for their implementation of the EU OBA framework initiative, which aims to ensure the highest standards of data protection.

Targeting for online videos: smartclip partners with nugg.ad

With immediate effect, smartclip, the multiscreen and video brand advertising platform, is introducing targeting solutions from nugg.ad, Europe's leading specialist in digital target group marketing, to offer Predictive Behavioural Targeting solutions to the Italian market advertisers. The constant growth of the Italian online video marketplace means that focus is increasingly moving to video content.

Powerful partnership: 24 MEDIA and nugg.ad

24 MEDIA, Greece's top publishing group, and nugg.ad, Europe's leading provider of digital target group marketing and brand engagement measurement, are working together to provide improved targeting opportunities for Greek advertisers. With online portals for topics such as sport, news, technology, lifestyle and entertainment, 24 MEDIA offers an attractive environment to reach specific target groups effectively.

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