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Press Release

As of now, Ciaopeople Media Group, a leading Italian digital media group, and nugg.ad are working together to provide improved targeting opportunities for Italian brand advertisers. Ciaopeople Media Group has already started marketing its website portfolio using nugg.ad’s predictive behavioural targeting services, brand engagement measurement and brand optimisation. 

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TSmedia, leading Slovenian media house and information broker, and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, start cooperating via a strategic partnership on the Slovenian digital market. Together they offer enhanced targeting to advertisers and agencies. As from now, TSmedia markets its website portfolio with the highest web reach in the country using nugg.ad’s predictive behavioural targeting services, brand engagement measurement and brand optimisation. 

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The change of media usage habits forces advertisers to rethink. While the desired target group was previously easily addressed through TV ads, nowadays TV ads and online video commercials need to be combined in order to achieve relevant reach in many marketing target groups. The integrated placement of moving image campaigns with X-Cross now leads to considerable benefits for advertisers. This is revealed by the PayPal campaign.

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Premium Private Marketplace SouthernX and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, just signed their strategic partnership for the South African digital market. SouthernX gives advertisers the opportunity to buy premium digital inventory from publishers local to Sub-Saharan Africa through real-time bidding auctions. Together they offer enhanced real time analytics to advertisers and agencies. 

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In order to increase the effectiveness of display campaigns, Le Point Communication now offers targeting by demographics, product interests and consumer behaviour, as well as a customised segmentation thanks to 80 criteria grouped in 5 categories (socio-demographic, affinity, purchase intention, consumer behaviour and product interests).

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RBC, a leading Russian business media holding, and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, announce their strategic partnership. Together they will offer enhanced targeting to advertisers and agencies. In this respect, RBC will make use of the Predictive Behavioral Targeting technology of the target group specialist and, thus, secures a competitive advantage through innovative target group marketing and machine learning technology.

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