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Press Release

In spite of technical evolution, online marketing continues to raise questions: how valid are the results of online campaigns? How efficient is targeting? How could campaigns be designed better in the future? From now on the independent “Audience & Research” unit – operated by nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement – will provide the answers.

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nugg.ad, Europe’s leading provider of digital target group marketing and supplier of online brand engagement measurement, is amongst the winners of the Great Place to Work® competition “Best workplace 2013”. The award was based on an anonymous survey in which nugg.ad employees provided information on central workplace themes.

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nugg.ad, Europe’s leading provider of digital target group marketing and supplier of online brand engagement measurement, is collaborating with Axel Springer Media Impact to address the mobile marketplace: as of now, nugg.ad will be supporting the targeting package provided by Germany’s largest cross-media marketer with nugg.ad’s Mobile Solutions, a solution for efficient targeting on all mobile user devices – both for iOS and Android. Axel Springer Media Impact is a pioneer in implementing the nugg.ad solution.

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nugg.ad, a subsidiary of Deutsche Post DHL and Europe’s leading provider of digital target group marketing, is introducing solutions for integrated dialogue marketing as a joint venture with the address specialist Deutsche Post Direkt. By linking efficient processes used online and offline, it is possible to identify target groups accurately and target them with synchronised advertising by post as well as display campaigns on the internet.

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After the success of last year’s Data Days, nugg.ad is now in a position to announce the first sponsorship from the company’s incubator program. Europe’s leading specialist in the field of target group marketing will now be investing in the start-up company The Otherland Group and its mobile app thin.gs.

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More and more of Europe’s leading online publishers and sales houses are investing in nugg.ad’s target group solution. The company has succeeded in gaining three more key media owners in France alone with Adverline, Météo France Régie and StickyADStv, which means that up to 80% of internet users in France are now being reached.

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