Press Release awarded as Innovator of the Year 2019

We are delighted about the renewed award by brand eins and Statista with the best possible rating in the category Internet, Media and Communication

Data-driven Marketing - The Zalando Code

What is the secret behind Zalando's rapid growth and which roles do Zalando Media Solutions and play? W&V has taken a glance at the marketing engine room of the fashion platform:

The programmatic premium publisher marketplaces La Place Media and Audience Square decided to bring together their data-driven audiences via, to launch the new product “Ace”, a video skin format by 

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Starting in March, heise online, one of the leading opinion-forming media providers for German-language high-tech news, sets upon the targeting specialist’s machine learning technology. Thus, heise online benefits from’s data-driven targeting. Key factors for the cooperation were the high standards of privacy and the innovative targeting solutions offered by

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Compared to the concentration of decision-makers within the German overall population (four per cent, see LAE 2015 decision-maker), the amount of company decision-makers is disproportionally high (19 per cent) among the users of more than 550 high quality offers by OMS in their digital portfolio. This was proven by the results of a recent user analysis, which was conducted by the research unit of “Audience & Research” on behalf of the premium marketer.

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econda, one of the leading providers of web analytics and personalisation, and, technology specialist in the fields of Smart Data Management and Digital Brand Advertising, start cooperation. As of now, based on a plug-in, both companies offer their customers the opportunity to combine the entire data pool of econda with the high reach target group insights of

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