PRESS RELEASES

CASE STUDIES

Press Release

Starting in March, heise online, one of the leading opinion-forming media providers for German-language high-tech news, sets upon the targeting specialist’s machine learning technology. Thus, heise online benefits from nugg.ad’s data-driven targeting. Key factors for the cooperation were the high standards of privacy and the innovative targeting solutions offered by nugg.ad.

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Compared to the concentration of decision-makers within the German overall population (four per cent, see LAE 2015 decision-maker), the amount of company decision-makers is disproportionally high (19 per cent) among the users of more than 550 high quality offers by OMS in their digital portfolio. This was proven by the results of a recent user analysis, which was conducted by the research unit of nugg.ad “Audience & Research” on behalf of the premium marketer.

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econda, one of the leading providers of web analytics and personalisation, and nugg.ad, technology specialist in the fields of Smart Data Management and Digital Brand Advertising, start cooperation. As of now, based on a plug-in, both companies offer their customers the opportunity to combine the entire data pool of econda with the high reach target group insights of nugg.ad.

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Webedia Exchange – the programmatic premium marketplace of the Webedia group reaching over 22 million unique visitors per month – launches Kpsule Unlimited on behalf of a major player in travel, in cooperation with the technology partners Kpsule and nugg.ad.

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As of now, Ciaopeople Media Group, a leading Italian digital media group, and nugg.ad are working together to provide improved targeting opportunities for Italian brand advertisers. Ciaopeople Media Group has already started marketing its website portfolio using nugg.ad’s predictive behavioural targeting services, brand engagement measurement and brand optimisation. 

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TSmedia, leading Slovenian media house and information broker, and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, start cooperating via a strategic partnership on the Slovenian digital market. Together they offer enhanced targeting to advertisers and agencies. As from now, TSmedia markets its website portfolio with the highest web reach in the country using nugg.ad’s predictive behavioural targeting services, brand engagement measurement and brand optimisation. 

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