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Milan/Berlin, March 30th 2015. Zodiak Advertising, the leading Sell Side Solution in Italy and Spain, and nugg.ad, a company of Deutsche Post DHL, announce their partnership, hence, empowering Zodiak’s premium offer thanks to the integration of nugg.ad’s data management solution. Zodiak Advertising chooses nugg.ad’s Predictive Behavioural Targeting Solutions to provide publishers with the most effective audience targeting.
The partnership aims to guarantee publishers a better monetization of their online inventory and to respond to the demand side’s needs for detailed audiences to be addressed in an automated and effective way.
nugg.ad’s Predictive Behavioural Targeting Solutions enable smart and flexible targeting of online audiences in real-time. Having such features integrated in Zodiak’s Sell Side solution creates an added value for the publisher network that will thereby benefit from selling opportunities of their inventory in line with the buyers’ requests.
Based on nugg.ad’s data solutions, Zodiak will provide its advertisers with the opportunity to book targeted campaigns with detailed audience segments selected by customised parameters in order to ensure a better return of investment.
“Zodiak is such an innovative player in the Italian market and I am very happy about this partnership in the strategic area of data: both companies share the same vision of an empowered premium offer from the publisher side”, commented Enrico Ciampini, Country Director Italy at nugg.ad. “In Europe, nugg.ad is successfully collaborating with leading marketplaces such as La Place Media in France. We will integrate this expertise into the development of a high standard solution with Zodiak to address the most sophisticated market expectations about audience matters.”
“Soon the selling of programmatic without smart data will become obsolete and not convenient anymore”, declared Nicola Drago, CEO Zodiak Advertising. “nugg.ad’s solutions currently provide the most reliable and statistically relevant audience management, enabling the best monetizing opportunities for publishers and a better ROI for buyers.”
About Zodiak Advertising:
Zodiak Advertising is the Sell Side solution leader in Italy and Spain. Part of the De Agostini Group, Zodiak Advertising was launched in 2011 to bring together quality inventories in an automized environment, supporting qualified buyer access. With strong traditions, publishing vocation and the international presence of the De Agostini Group, Zodiak Advertising has followed an affirmation strategy on the domestic market combined with strong international reach, rendering the company a point of reference in the field of European automated advertising.
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo and Milan.