Berlin, 02.07.2014 - YOC, a leading provider of mobile advertising in Europe, has announced a strategic cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement.
YOC has announced that it will make use of nugg.ad’s expertise and its Predictive Behavioral Targeting technology with immediate effect. With the help of the targeting technology of its new partner, a more precise and target group-specific delivery of mobile advertising campaigns is now possible. Together with nugg.ad’s Brand Engagement Measurement and Branding Optimiser, YOC can especially minimise wastage, offer improved measurement, higher efficiency and better scale in the delivery of Programmatic Premium campaigns.
The strategic cooperation with YOC's new technology partner is driving the company's technological advancement and is expanding its position as one of the leading providers for mobile advertising in Europe.
Christian Elsner, Director Sales and Business Development at nugg.ad, comments on the deal: “With YOC we were able to win one of the leading providers of premium mobile inventory in Europe as a partner. The expansion of the already existing targeting options at YOC by our Predictive Behavioral Targeting models is a logical step in the technological development of mobile advertising. With this deal, we are now at the beginnning of a promising cooperation with YOC.”
“We are delighted about the partnership with nugg.ad and are convinced to have thus gained another significant partner. The integration of nugg.ad’s methodology improves the targeting approach of YOC-Mobile advertising products and contributes to the fact that this section of the media mix will play an ever greater role in the future”, added Dirk Kraus, CEO of YOC.
As a pioneer in the industry, YOC benefits from more than a decade of incomparable mobile advertising experience. YOC’s commitment to transform digital advertising through technology and passion for innovation has led the company to a leading position in the mobile advertising business in Europe. The combination of its creative spirit, extensive reach in each of its markets - Austria, France, Germany, Spain and the UK – and its incomparable expertise in Europe’s mobile advertising landscape makes YOC the ideal partner to set you on your way to the future of digital advertising. The specialised ad networks, YOC Media for branding advertising and belboon for performance advertising campaigns, enable publishers to effectively monetise their mobile inventory and advertisers to achieve brand awareness and a strong sales impact. YOC’s success story relies on its people - 120 highly motivated and passionate Digital Advertising experts - whose drive for excellence has led the company to achieve EUR 34.6 million in revenues in 2012.
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates, such as the EDAA Trust Seal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS, BBC Worldwide & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo and Amsterdam.