NEWS

CASE STUDIES

Twice as efficient: nugg.ad successful with Unilever and quarterly results

  • nugg.ad increases target group share and brand awareness for Unilever
  • 231% first quarter growth in 2010 compared to previous year
  • Online market embraces targeting as model of efficiency

Berlin, 29.04.2010: nugg.ad, Europe’s largest targeting platform, provides the online market with more than just solutions for click and conversion rates. This has been proven once again by a current case study which
was carried out by nugg.ad in cooperation with Unilever and derstandard.at. The use of targeting in an online campaign for the product “Knorr Vie” generated growth of 129% in target group share and 66% in increased brand awareness for the manufacturer. Since the beginning of 2010, targeting has established itself more than ever as a model of efficiency for online campaigns. This is demonstrated by the figures released by nugg.ad for the first quarter of 2010. Compared to
December 2009, March 2010 alone shows an increase in targeting campaigns of 213%. When compared to March of the previous year, the increase is as much as 659%.

“The market is looking for attractive solutions for online campaigns and is prepared to break new ground in doing so. Our current campaign for an FMCG product by Unilever clearly shows that advertisers and agencies are increasingly keen to find solutions beyond click and conversion rates. The growth in our campaign volume demonstrates impressively that targeting continues to chart a considerably successful course in 2010“, says Stephan Noller, CEO nugg.ad and chairman of the policy committee IAB Europe.

Predictive Behavioural Targeting, developed by nugg.ad, offers innovative opportunities for online campaigns of many hues. Whereas in the past it was considered more important to increase measurable response rates for performance campaigns, targeting now also provides attractive solutions to raise the impact of branding effects and improve the measurement of the “click in the head”, in other words, the emotional attitude of users towards the brand. nugg.ad particularly provides the most efficient method of online advertising for advertisers in the FMCG sector, for whom there are no online channels. This is clearly demonstrated in the example of the current campaign for
Unilever and its subsidiary Knorr.

Download the Case Study here.

About nugg.ad

nugg.ad AG, founded in 2006, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of
predictions (statistical profiles), which contain no personally identifiable data. In 2007 nugg.ad was the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Unabhängiges Landeszentrum für Datenschutz Schleswig Holstein) which got recertified in 2009. The nugg.ad product also received the European Privacy Seal, EuroPriSe. 2008 has already brought nugg.ad the ‘Red Herring 100
Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, ARBOinteractive, Unister Media, freeXmedia, Ekstra Bladet, Scandinavia Online AS (SOL), krone.at, Expressen, Interia, Internet BillBoard a.s., and Austrian daily
newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.

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