Munich / Berlin, 22 February 2011. Tremor Media, the worldwide leading specialist in online video advertising, has decided to take advantage of the expertise offered by Europe’s largest targeting platform, nugg.ad. From now on, nugg.ad’s Predictive Behavioral Targeting solution will be put to use for all videos in the expansive Tremor Media portfolio, across its network of approximately 350 publishers.
In Germany, Tremor Media markets more than 154 million professional video streams per month and has a clientele which includes heavy-weight brands such as Sony, L’Oréal and car manufacturer Opel. The video advertisements are delivered using Acudeo technology, offering publishers a comprehensive advertising management console. The nugg.ad Predictive Behavioral Targeting solution makes it possible to control the delivery of the online advertising, delivering it to specific target groups and helping to avoid wastage. This makes it possible to achieve considerable improvements to the advertising effect of a video campaign.
“The online advertising market is constantly changing, especially in the area of video advertising. In Tremor Media, we have found another valuable partner who, through its extensive network and attractive content, will help us to continue to strengthen our position as market leader in targeting solutions,” says Karim H. Attia, nugg.ad Executive.
“The combination of Predictive Behavioral Targeting technology and our high-quality environments put us in a position to offer our customers everything they need for an optimal market performance,” explains Marco Feuchter, Commercial Director at Tremor Media. “Campaigns are unerringly delivered to the correct target groups. This improves both the campaign’s efficiency and the brand’s market strength.”
In addition to its cooperation with nugg.ad in the German market, Tremor Media is also on an expansion path internationally: after their acquisition of ScanScout in December 2010, this video specialist has now announced a takeover of Transpera. This fusion will allow Tremor Media to expand the delivery of its successful advertising and analysis solutions into the mobile sector. This will mean that this marketer will be able to offer a comprehensive service which includes advertising video campaigns which can be delivered crossmedially on both online and mobile platforms.
nugg.ad AG is the leading provider of Predictive Behavioral Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioral Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS, eBay Advertising Group, Hi-media, Dennis Publishing, Tremor Media, OMS, freeXmedia, IQ media, Ströer Interactive, Glam Media, ARBOinteractive, Unister Media, Omnicom Media Group, Zed digital, Ekstra Bladet, Berlingske Media, dba.dk, KRONE.at, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris and London.
Further information is available at www.nugg.ad