The Moneytizer became quickly successful with already more than 1700 sites included in its platform and nearly 700 million ad impressions per month. To qualify the reach of its network, The Moneytizer chose nugg.ad as the solution that will enable them to offer accurate and better qualified target groups among trading desks and other partners.
As expressed by the CEO of The Moneytizer, Augustin ORY: "From the beginning, we have been convinced that the sites of the ‘long tail’ provide an audience of high quality. Thanks to nugg.ad, we are finally able to prove that.” With the aid of its international presence, nugg.ad will be able to further support The Moneytizer with its strong development throughout the world.
Augustin Decré, Managing Director France and Southern Europe at nugg.ad: "We are delighted to work together with The Moneytizer and to provide a key element to the enhancement of their network: the analysis of their audience in real time. Moreover, nugg.ad will participate in The Moneytizer’s international development as well."
About The Moneytizer:
The Moneytizer was launched in September 2014 by Augustin Ory (previous founder of Horyzon Media which was sold to PagesJaunes in 2007) together with Cyril Clement (former Development Director Development at Lagardère Publicité). The Moneytizer allows sites of the long tail to optimize advertising revenues thanks to an efficient algorithm. Moreover, The Moneytizer leads all new impact formats and is very profitable to all small and medium sized sites.
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.