The future of Brand Targeting: the Branding Optimiser

  • Branding Optimiser reveals the future of Brand Targeting
  • Emotional effect of brands and advertising measurable for the first time
  • More efficiency for branding campaigns, with detailed reporting


Berlin, 29/10/2009: unveils the future of brand targeting at the Medientage München 2009: the Branding Optimiser. This feature is founded on a completely new process, allowing the emotional bond between consumers and products and even brands to be targeted precisely. This product allows the effect of branding to be targeted for the first time, in contrast to others currently available on the market.

 “The aim of good advertising, both online and offline, is always to affect the emotions of consumers. Until now this emotional effect could not be measured, let alone be put to use, because it takes place in people’s minds. The new process at the heart of the Branding Optimiser, enables us to apply the methods of performance marketing to brand targeting for the first time”, stated Stephan Noller, CEO and Chairman of the Policy Committee at IAB Europe.

In using the Branding Optimiser, customers not only profit from a considerable increase in efficiency in branding campaigns, but also from detailed target group reporting. Additionally, campaigns can be optimised for target group and performance while they are still running. The Branding Optimiser was developed in cooperation with market research specialists d.core GmbH.

About AG, founded in 2006, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. is the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Un abhängiges Landeszentrum für Datenschutz Schleswig Holstein). The product also received the European Privacy Seal, EuroPriSe. 2008 has already brought the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in since November 2006.'s clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, Hi-Media, ARBOinteractive, Unister Media, freeXmedia,, Ekstra Bladet, Scandinavia Online AS (SOL), Tripple@,, Expressen, Interia, Internet BillBoard a.s., and Austrian daily newspaper, ‘Der Standard’. is based in Berlin, with branch offices in  London, Paris und Warsaw.

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