Berlin, 28/19/2009: Stephan Noller, CEO of nugg.ad, Europe’s largest targeting platform, was elected to be the new chairman of the policy committee at IAB Europe, on the 15th October in Brussels. In his new role, Noller will represent the interests of the European internet industry to political committees at the European level and will have an influence on current market developments. A clear focus of his work will be on data protection and privacy. IAB Europe has a membership of around 5000 companies, so representing 90% of internet businesses across Europe. The IAB is based in Brussels and also represents 20 IABs within Europe.
“Given the current debate surrounding data protection and privacy, it is essential to make it clear to politicians that the internet industry in Europe only applies technologies, such as Behavioural Targeting, with the strictest adherence to data protection requirements, constantly mindful of the interests of users. I am convinced that the industry – with certain exceptions – is better than its current image implies. A basis of trust must be created through education and dialogue, both in the political as well as the public arena. The future of online marketing lies in delivering advertising more intelligently than is possible through other media. The industry can not afford to lose this advantage lightly.” said Stephan Noller, CEO of nugg.ad and Chairman of the Policy Committee at IAB Europe.
"IAB Europe is very happy to have won Stephan Noller as Chairman of our Policy Committee. In this position, he represents the internet (advertising) industry in front of the political bodies of the EU. The EU Council of Ministers recently announced to accept the amended ePrivacy directive. Further important decisions, such as the amendment of a general directive for data privacy (1995/46/EG) are to follow and we require a business character to constructively shape this debate", states Alain Hereux, President & CEO IAB Europe.
IAB Europe has been representing the interests of the European Internet industry since 1998. From its headquarters in Brussels, The IAB promotes the development of the online advertising industry by acting as a regulator and through education. As its most important voice, it allows the internet industry to be heard both at national and European levels and at the same time strengthens the unity of the industry through events such as the Interact Congress. In addition to the election of Stephan Noller to IAB Europe, nugg.ad is also active at a national level in Germany through the BVDW. The working group on Targeting is led, among others, by Bernd Hennig, Strategic Projects Director at nugg.ad.
About nugg.ad nugg.ad AG, founded in 2006, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. nugg.ad is the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Un abhängiges Landeszentrum für Datenschutz Schleswig Holstein). The nugg.ad product also received the European Privacy Seal, EuroPriSe. 2008 has already brought nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, ARBOinteractive, Unister Media, freeXmedia, Ekstra Bladet, Scandinavia Online AS (SOL), Tripple@, krone.at, Expressen, Interia, Internet BillBoard a.s., and Austrian daily newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.
For more information please visit: www.nugg.ad
About IAB EuropeIAB Europe is the only body that truly represents the interests of the European digital industry. Representing 23 country members across Europe and over 5500 companies, IAB Europe is the trade association of the European digital and interactive marketing industry. We exist to promote the growth of Europe’s interactive advertising markets, to protect the interest of the industry, to regulate practices on the market and to educate the stakeholders in the digital landscape.
The power of IAB Europe comes from its extensive membership at both country and corporate levels. Our national membership spans the entire continent - not only the mature markets of Western Europe, but also rapidly evolving markets in Eastern Europe including Croatia, Poland, Romania and Slovenia. Our corporate membership includes advertisers, major media groups, publishers and portals, agencies, research companies and technology & service providers.