Richard Hutton becomes CTO at Europe's largest targeting platform

  • Richard Hutton new CTO at
  • Developer team surrounding Hutton to be further strengthened


Berlin, March 23rd, 2010: AG, Europe's largest targeting platform, has named Richard Hutton as its CTO (Chief Technical Officer). Hutton has been software director with responsibility for structural and product development at Predictive Behavioural Targeting since 2006. During this period he made one of the most innovative companies in the targeting industry, thanks to the development of real-time targeting and technologies for performance and branding campaigns in compliance with existing data protection criteria. In the newly created position of CTO, he will report directly to the management board.

"Ever since starting work at, Richard Hutton has been a strong driver of innovation in the company. Even before his time at, he developed real-time systems for leading companies such as Texas Instruments, and has, as a result, advanced to become a true authority for highly complex targeting requirements. The development of new solutions for the online market forms the future of our company and I am very happy to know that this is in the best hands", says Stephan Noller, CEO and Chairman Policy Committee IAB Europe.

As part of his work, Hutton, born in London in 1973, always has his finger on the pulse of new technologies and possibilities. This led him, for example, to create free capacities despite constantly growing computing processes and data amounts, by using the open source framework Hadoop. The team of developers, which will be lead by Hutton, is currently being expanded.

"I am very proud to have developed one of the leading targeting technologies at in the last few years. As CTO, I and my team will continue to expand the possibilities of predictive behavioural targeting and provide the advertising market with the solutions that it has been hoping for since the advent of the medium of the Internet", says Richard Hutton, CTO

Before working for, Hutton was senior real time systems designer for the leading microchip manufacturer Texas Instruments R&D. His CV also comprises relevant positions in international companies such as Sony Networks and Virgin One Account.

You can also read Richard Hutton's article on the use of Hadoop:  

About AG, founded in 2006, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. In 2007 was the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Unabhängiges Landeszentrum für Datenschutz Schleswig Holstein) which got recertified in 2009. The product also received the European Privacy Seal, EuroPriSe. 2008 has already brought the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in since November 2006.'s clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, ARBOinteractive, Unister Media, freeXmedia, Ekstra Bladet, Scandinavia Online AS (SOL),, Expressen, Interia, Internet BillBoard a.s., and Austrian daily newspaper, ‘Der Standard’. is based in Berlin, with branch offices in  London, Paris und Warsaw.

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