Berlin/Naples, October 13th, 2015. As of now, Ciaopeople Media Group, a leading Italian digital media group, and nugg.ad are working together to provide improved targeting opportunities for Italian brand advertisers. Ciaopeople Media Group has already started marketing its website portfolio using nugg.ad’s predictive behavioural targeting services, brand engagement measurement and brand optimisation. With online portals in the field of entertainment, multimedia and video for the younger generation, Ciaopeople Media Group offers an attractive environment to reach specific target groups effectively.
Due to its smart data management and machine learning technology, nugg.ad offers Ciaopeople Media Group predictions on socio-demographics, product interests, affinities, consumer behaviour & attitudes. On top, nugg.ad delivers campaign-specific predictions on brand metrics (brand awareness, brand affinity and purchase intention) and on contact class management. The combination of Ciaopeople Media Group’s variety of high reach portals, such as Fanpage.it, and nugg.ad's smart-data-approach to address target groups provides advertisers and agencies with optimised branding opportunities for successful campaigns.
Giorgio Mennella, Director of the Ciaopeople Media Group, states: “Thanks to the partnership with nugg.ad, Ciaopeople Media Group strengthens the position of Fanpage.it, our flagship product, in accordance to the well established trend of classifying data. nugg.ad’s services add to and expand our existing service quality which by today already has over 2 million users. Now we can expand the targeting of sociodemographics and interest to our entire inventory. Our goal is to provide advertisers with inventory of increasing quality, and of course the amount of unique users that distinguishes our brand.”
Enrico Ciampini, Country Director Italy at nugg.ad, envisages with this partnership: ”Ciaopeople is an innovative example on how to build and execute a successful editorial strategy by engaging and entertaining a huge audience with smart digital content. We are proud to partner with such a fast-moving and accelerating company and support them with our audience targeting solutions for desktop and mobile.”
About Ciaopeople media group:
Ciaopeople is a leading publishing group in the digital field in Italy. Being active in online information, in the media and in the production of entertainment and games. Ciaopeople is the Fanpage.it publisher, the first pure online player for newspapers in Italy and leader in the distribution of news on social networks, informing daily over 4,000,000 people. Research, development and creativity are the foundation of the Ciaopeople publishing group which also includes The Jackal video productions. For further information, please visit www.ciaopeople.it.
About nugg.ad – Europe’s Audience Experts:
The nugg.ad Smart Audience Platform™ offers Multichannel Audience Targeting based on various data, Smart Data Management, as well as individually customized publisher and advertiser target groups. With nugg.ad’s long-standing target group expertise and innovative technology based on real-time machine learning, partners benefit from highly effective digital advertising along the customer journey and from comprehensive target group knowledge. nugg.ad was founded in 2006 and is pioneer and leading provider for Predictive Targeting. nugg.ad enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. For a maximum of data protection, nugg.ad affiliated to the self-regulation of the European digital economy with the EDAA Trust Seal. In 2014, nugg.ad products have been awarded the ePrivacyseal by ePrivacyconsult GmbH. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has offices in Berlin, Hamburg, Cologne, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.