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Düsseldorf, 4th June 2009: OMS, the leading national online publisher of high quality, regionally-based content channels has opted for the Predictive Behavioral Targeting solution of market leader, nugg.ad. This means that advertisers and media agencies will be able to apply Predictive Behavioral Targeting across all OMS internet offerings. As the ideal supplement to effective channel marketing, OMS now also offers the ability to address target groups, independent of the channels in the overall OMS portfolio. This means advertisers profit from efficiently exploiting the potential reach of over 9 million unique users, precise targeting of groups in all channels, and maximum advertising impact for comprehensive nationwide online campaigns.
The premium OMS offerings allow advertisers to place their campaigns in clearly defined channels with high quality journalistic content and strong regional relevance. The Predictive Behavioral Targeting solution from nugg.ad now also allows advertising and branding messages to be run across the entire OMS portfolio to address specific target groups. Predictive Behavioral Targeting takes basic anonymised user data and enriches it in real time with survey data on socio-demographics, product interests and lifestyle. To achieve this, the targeting technology uses statistical profiles which do not contain any personal data from users.
“Predictive Behavioral Targeting is of particular importance for product-based online advertising, for example in the Fast Moving Consumer Goods sector. It means that target groups, such as women interested in cosmetics or car fans can be reached, not only through woman or car affine channels, but across all of the premium offerings of OMS – no matter which pages they are currently visiting”, explained Matthias Wahl, Managing Director of OMS Vermarktungs GmbH & Co. KG, “OMS advertisers have access to the ideal combination of possibilities from efficient channel marketing and leading targeting technology, but the website owners will also profit from the collaboration with nugg.ad. Their high quality content channels are further refined through Behavioral Targeting and can also offer additional marketing opportunities for brand owners.”
“We are very pleased that with OMS, a leading publisher has once again chosen nugg.ad as a partner” commented Stephan Noller, CEO of nugg.ad AG, “now OMS advertisers not only have the ability to place their campaigns in proven traditional channels, but also to address the otherwise difficult to reach FMCG sector efficiently. Predictive Behavioral Targeting allows the regionally based OMS channels to be booked easily in highly efficient target groups – a prime example of how quality channels can profit from Targeting.”
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About OMS Vermarktungs GmbH & Co. KGThe OMS Vermarktungs GmbH & Co. KG is the leading national online marketer of high quality editorial environments with regional content. The total portfolio includes more than 150 renowned daily newspapers and leading city websites as well as additional social networks and classified advertising. With a reach of more than 9 million unique users total portfolio of OMS has the leading position within the German online news portals (source: AGOF internet facts 2008-IV). OMS headquarter is Duesseldorf.www.oms.eu
About nugg.ad nugg.ad AG, founded in 2006 by Frank Wagner, Stephan Noller and Klaus Kögler, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. nugg.ad is the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Unabhängiges Landeszentrum für Datenschutz Schleswig Holstein). 2008 has already brought nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, Hi-Media, ARBOinteractive, Unister Media, Ad’LINK Group UK, allesklar.com, Ekstra Bladet, Scandinavia Online AS (SOL), Tripple@, krone.at, Expressen, Interia and Austrian daily newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.